Posts From Susan Johnston Taylor

The Freelancer’s Guide to Repurposing Ideas

For many freelance writers with bylines across multiple publications, the key to success is not in

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Covering the Impact of Ridesharing

By now, most of your readers have heard of ridesharing startups like Uber and Lyft. They

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Covering the Business of Movie Theaters

Netflix is investing heavily in video content, and it reported over the holidays that “Bird Box”

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Covering the World of Social Media Influencers

Influencer marketing—that is, where brands pay someone with lots of social media followers to promote the

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Tips for Reporting on Conferences

Journalists attend conferences as professional development, as a way to stay abreast of trends in a

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Covering Millennial Real Estate Trends

In many real estate markets, spring is a hot season for open houses, and as their

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Covering Real Estate Tech

Tech startups are changing how home buyers, sellers and real estate agents interact. Companies called iBuyers

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Covering Generation Z in the Workforce

Born between about 1995 and 2012 depending on who you ask, Generation Z is now entering

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Hiring Angles to Consider for Local Business Coverage

As we enter the fourth quarter of 2018, now’s a great time to take a pulse

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Covering the Business of Dockless Scooters and Bikes

A few years ago, rideshare apps like Uber and Lyft were clashing with cities over transportation

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