Companies

Generate Story Ideas Using Business Silo Analysis

Reacting to breaking topics is one way to generate stories. But it does have some weaknesses:

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Ask an Expert: What’s Ahead for Amazon and Whole Foods

Amazon.com Inc. gave the business journalism world a dozen headlines in June when it entered into

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Watch Out! Pro-Forma Financial Reports

Financial statements and documents are a primary tool for the business reporter. Public companies registered in

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How to Vet Story Sources

Years ago a PR person pitched his “Fortune 500” client to me. Having never heard of

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Economic Hotspot: Midwest Business Stories

The 2016 election shone a spotlight on the Midwest, placing new emphasis on the region’s economy

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Reporter’s Tip Sheet: How to Assess a Survey

Surveys and polls are regular tools of public relations teams. But it’s important to recognize that

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3 Key Financial Metrics Reporters Shouldn’t Miss

If you’re writing about a corporation, chances are you look for financial statements. Most reporters will

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How They Did It: “Testing Theranos”

Last week the 2016 Barlett & Steele Silver Award was given to “Testing Theranos,” the Wall Street Journal’s

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Sustainable Fashion—How to Report on a Growing Industry

Sustainable fashion—fashions made from sustainable textiles, fabrics and in an ethical, humane way—have taken off.  Big

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Reshoring Rules: 5 Questions for Harry Moser

Founder and president of the Reshoring Initiative, Harry Moser is widely recognized for his efforts to

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