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#DigitalEd Webinar with PBS Mediashift: Audience Engagement
May 19, 2015 @ 1:00 pm - 2:00 pm$39
The Reynolds Center is partnering with PBS Mediashift in a series of DigitalEd webinars.
The second webinar in the series, DigitalEd: How to Improve Audience Engagement and Digital Outreach, will be held May 19, at 1 p.m. EDT. It will be taught by Rebecca Blatt, professor at Walter Cronkite School of Journalism and Mass Communication and leader of of Cronkite’s Public Insight Network Bureau.
During this one-hour webinar, you’ll learn how to engage a community early in the reporting process to set an agenda for coverage and understand the information needs of the audience. You’ll be prepared to gather personal stories, insights and questions from a range of community members as well as examples of successful projects and a framework to evaluate your work. This session will also identify challenges journalists often face in engagement work and offer resources for addressing them.
About the Instructor:
Rebecca Blatt leads Cronkite’s Public Insight Network Bureau, a professional program in which students mine news sources and generate story ideas for professional news organizations. Blatt, a former senior editor for special projects at WAMU in Washington, D.C., managed community outreach and engagement efforts using American Public Media’s Public Insight Network, an innovative database of more than 200,000 citizen sources. She is the recipient of numerous awards, including honors from the Education Writers Association, the Journalism Center on Children and Families, and the New York Festivals Radio Awards.