More corporations are finding it makes sense to their bottom lines to keep manufacturing onshore versus outsourcing entire operations overseas. This blog explores five story ideas around the intriguing business…
Domestic manufacturing has become an even bigger story as the national election looms. This blog outlines business stories to pursue on this timely topic. Explore innovative business investments In her economic…
In spite of high-profile attempts to remove gender inequality in the IT sector, women remain alarmingly underrepresented in large IT companies. To date, while 50 percent of working Americans are women,…
When I returned to consumer journalism after taking a three-year break, I found, to my dismay, sources had become increasingly evasive. Whereas before, I remembered everybody wanting to see their…
Sources really love their jargon—in spite of efforts among enterprising business reporters to persuade them otherwise—marketers and experts frequently refuse to speak plain English. This blog looks at some of…
Branded business content, meaning articles commissioned by a corporation or nonprofit and published with a leading trade magazine or news organization, is a relatively new medium for business reporters —…
The fashion industry offers an exciting and dynamic area for business reporters to explore new story ideas. This blog outlines five new angles to pursue while writing on this industry….
For many Americans, New Year’s brings a recurring resolution: Save more money. That can mean coming up with a retirement strategy, strategizing about college debt, paying off credit cards or just getting…
To maintain credibility with your audience and editors, (and to produce the best, most reliable read) provide your readers with a good range of expert analysis and insight, opposing views,…
Business reporters with an agribusiness focus might find the soybean industry an excellent area for human interest, trend and economic stories. This blog provides some tips for writing on soybeans…
Beyond the lead or nut graph, my freshman news writing students at the UNC Chapel Hill School of Media and Communication last semester struggled most with Associated Press style rules….
With the fall season almost underway, what better time to consider the apple industry as subject matter for your agribusiness coverage. This blog outlines some of the main themes and…
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