Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Small business

What to cover in the beverage industry

People are drinking less soda and choosing less sugary alternatives. This new shift in American consumption has caused some headaches for big soda companies. Soda sales slipped for the twelfth

multi-colored plastic straws

Covering the local impact of plastic straw bans

Environmentalists have long decried the wastefulness of single-use plastic straws, but the issue has recently entered the mainstream as Seattle’s ban on plastic straws and utensils at all food service

Small Business Saturday is packed with local stories for business reporters. (Image by StockSnap via Pixabay, CCO Creative Commons)

Small businesses deserve more of your attention

National Small Business Week wrapped up in May, but the vital role that small businesses play in driving local economies continues throughout the year. Small businesses account for 99 percent of all

Finding local tech stories

Technology has never been a more popular business topic, as cities across the country work to add tech jobs and attract technology companies to help bolster and diversify their post-recession

The Americans With Disabilities Act was signed into law 27 years ago. Business reporters can look into its impact on the local community.

Business stories about ADA compliance

In 1990, President George H.W. Bush signed the Americans with Disabilities Act, ushering in  sweeping changes in areas from employment accommodation to public access. Even today, some of the changes

Multi-colored kettle bell weights in a row

Planning your New Years’ fitness coverage

January is when many people resolve to lose weight or get active, so this is a good time to explore food and fitness trends and the economics behind them. According

Pizza is a $44 billion dollar industry with plenty of business story angles. ("Pizza" by andersbknudsen via Flickr, CC BY 2.0)

Business story ideas: The pizza economy

$44 billion. That’s how much Americans will spend on pizza in 2017, according to the PMQ Pizza Magazine’s 2017 Pizza Power Report. It is greater than the combined budgets of

Covering your local startup scene

Startups aren’t just a coastal phenomenon. While Silicon Valley is often considered the country’s startup mecca, smaller hubs are now emerging in other cities. For instance, Austin, Texas has earned the nickname

Business angles for the local makers movement

Artisans and small-batch food producers do much of their sales leading up to holiday gift-giving, so December is a good time to explore how the local makers and crafting movements

Small Business Saturday is packed with local stories for business reporters. (Image by StockSnap via Pixabay, CCO Creative Commons)

Small Business Saturday story ideas

The day after Thanksgiving is an almost-official holiday devoted to spending money, primarily at large corporate-owned businesses. That doesn’t sit well with a lot of people. Small Business Saturday is

Total Halloween spending was expected to reach $8.4 billion last year, according to the National Retail Federation. ("Jack" image by Jason OX4 via Flickr, CC BY-SA 2.0)

10 Halloween business trends to jumpstart a story

Costume shops and vintage clothing retailers obviously get a surge in foot traffic as Halloween approaches. But they aren’t the only businesses to benefit from this holiday. Halloween creep Each

Business reporters can help their readers understand the fine points of the new fiduciary ruling—including these four gaps. (Image by GregPlom via Pixabay, CCO Public Domain)

Four shocking gaps in the new DOL fiduciary rule

The new fiduciary rule from the Department of Labor (DOL) takes full effect in July, 2019. (The deadline was recently extended from January, 2018.) The rule insists that a financial

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