
From big boosters to big salaries: How student athletes are profiting from the NIL era
College sports have experienced a shift over the past five years as the NCAA has faced several antitrust lawsuits, as well as changes in policy
															George is pursuing a Bachelor’s degree in Journalism and Mass Communication from the Cronkite school, where he hopes to continue to connect with like-minded peers and report on stories that are important for his local community.
George is a Phoenix native. He started his journalism career at his high school newspaper and blogged about pop culture and local issues. He began his collegiate experience in 2023 and continues to work with Arizona State University’s student newsroom, the State Press, where he’s worked as a community and culture reporter and a politics desk editor. He has also interned at Times Media Group and KJZZ while engaging in journalism nonprofits such as the Society of Environmental Journalists for its 2025 conference and the Investigative Reporters & Editors through ASU’s student chapter.
These opportunities have allowed George to continue to improve his storytelling abilities, and he is excited to continue to learn more about the world of business through his narrative lens.

College sports have experienced a shift over the past five years as the NCAA has faced several antitrust lawsuits, as well as changes in policy

Since 2021, college athletes have been able to profit off their name, image and likeness (NIL) through brand deals and endorsements. However, starting July 1,

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