Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Retail & Food

Influencers at heart of new brand marketing approach

Log onto Instagram and you’ll find brightly-hued photos of influencers offering glimpses of their lives, enviable travels, and of course the products they promote to their adoring fans. These followers

A beginner’s guide to covering retail

The following is an excerpt from a Beat Basics Update originally by Ylan Q. Mui and updated by Yael Grauer on covering retail.  The good news about covering retail is that it’s one of

Is there growth in gardening?

As the pandemic forced people to spend more time at home, one activity many have turned to is gardening. A Reuters article published in 2020 found that there are a

Don’t mail it in

The greeting card industry faced significant turmoil throughout 2020. National paper goods retailer Papyrus collapsed in January amid debt woes and was forced to close its 254 stores. In early

Reporting on the future of malls

Traditional shopping malls haven’t been doing so hot for the past decade or so, and the pandemic has only accelerated their decline. So what’s going to happen to all that

Be wary of experiential retail

The e-commerce website for New England furniture store chain Jordan’s Furniture looks like any other, with attractive, if staid, photographs of red leather couches and delicately arranged mahogany chairs.  But

More ideas for localizing Halloween retail stories

COVID-19 has had a significant impact on the economy. That has afforded business reporters many opportunities to examine how specific industries are being impacted. As Halloween draws closer, reporters would

Localizing Halloween retail stories

Halloween will look very different this year in light of Covid. Although some families and neighborhoods are opting out of trick or treating for safety reasons, sales of Halloween candy are up

Masks: A booming industry

The coronavirus pandemic has had a significant impact on many industries. However, times like these call for creativity and forward thinking in order to make the most of a difficult

How is covid-19 changing U.S. retail?

How is COVID-19 changing U.S. retail? Changing shopper preferences and habits, and cutthroat competition. Some major retailers are closing their doors, but others are thriving by offering new products, and

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