
Decoding green claims: What business journalists need to know
Corporate sustainability is everywhere today – from product labels and glossy brochures to social media campaigns. Companies are eager to showcase their green credentials, whether
Lyudmil Karavasilev is a Hubert H. Humphrey Fellow at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. With a solid background in public relations and corporate social responsibility, he has focused his interest on the intersection of communication, sustainability, and innovation.
Lyudmil held communication roles in Bulgaria’s banking, pharmaceutical, trade, government, sports, and cultural sectors. He contributes to Bulgarian ESGnews.bg and is a columnist for the national daily newspaper 24 Chasa (24 Hours). His co-authored research on public relations models and job satisfaction in Bulgaria was published in the Public Relations Review (U.S.) in 2000.

Corporate sustainability is everywhere today – from product labels and glossy brochures to social media campaigns. Companies are eager to showcase their green credentials, whether

Can you imagine buying jeans that come with their own travel documents? Target has introduced a system to enhance product traceability for reuse and repair

In the lobby of the Media Lab, the innovative hub of the Massachusetts Institute of Technology, an AI-powered assistant named Oscar is ready to “talk
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