Answer can be found on page 46.

As with any industry, manufacturing has its own language, and understanding it will help you get the most out of your sources.

Answer can be found on page 40.

Answer can be found on page 45.

Marketing reports generally serve two purposes: to cast the company in a good light, and to show that the company is aware of industry trends. Although the data can be informative, use care in quoting these statistics, and be sure to always source them to the company that provides them.

Answer can be found on page 47.

Answer can be found on page 44.

As you learn about manufacturing, remember that it is a global business. The market for vehicles in China affects decisions made in Detroit. The ability of a plant in Vietnam to make the hottest fashions has an impact on designers in New York. Mexican production flow will determine whether a supermarket shelf in Chicago’s Little Village is stocked with Coca-Cola.

Answer can be found on page 44.

Answer can be found on page 46.

Resist the urge to follow the pack. The story you don’t do often says more about your news organization than the one you do.

Answer can be found on page 46.

Especially when writing manufacturing stories, resist siding with one point of view over another. Do your best to stay neutral, otherwise you may be met with difficulty when covering future stories, as the side that feels alienated could refuse to speak with you.

Just because someone is quoted frequently does not mean they are a true expert – they may just be one of the easiest people to talk to. Do your part to find the real experts.