Correct! Because of the tendency for new technologies to destroy the value of their existing products and business lines, tech companies need to constantly innovate.

Correct! For example, the telephone was conceived by its inventor, Alexander Graham Bell, as a way to broadcast music and news – as a kind of radio. He never imagined that the technology’s chief use would be for two individuals to talk to each other over a single line.

Correct! Be sure to talk regularly to technology leaders in other places and to take on the perspective of other countries, cultures, and regions when reporting on the impact of technology.

Correct! Marketing companies produce tons of technology reports – but many are commissioned by the very companies whose products they promote, so these reports should be used with caution.

Correct! PR representatives can have good information for you, but it’s important to be aware. One way to defend yourself against the PR spin is to go to the PR rep from a rival company or a promoter of a competing technology. The PR rival often has plenty of reasons why their rival will fail.

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Correct! For Personal Technologies stories, think smartphones, tablets, computers, speakers, and anything wearable, like a smartwatch. A common approach to covering personal technology is to report on how well new gadgets work while emphasizing what’s new or improved.

Correct! Many technological challenges of today, especially in business, can be at least partly illuminated by quickly looking at past experiences.

Correct! Because technology reporters have specialized knowledge and many sources on technological change, they are often asked by editors to report on social and cultural trends arising from those changes.

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