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Two Minute Tips
Chapter 12: Retail Quiz
Test your knowledge of the retail chapter material!
1 / 10
Which one of these is not one of the common retail themes you will likely cover on this beat listed in the chapter?
This answer can be found on pages 127-129
Correct! Chances are any story you cover on the retail beat will fit into one of these five themes: Trends, holidays, store openings, store closings, and new technology.
2 / 10
When you cover retail what are you covering?
This answer can be found on page 126.
Correct! When you cover the retail beat, you cover a lot more than going to the mall.
3 / 10
You shouldn't start thinking about your holiday coverage before October each year.
Correct! It's never too early to start thinking about your holiday coverage!
4 / 10
The retail beat is often combined with coverage on commercial real estate.
The answer can be found on page 131.
That's right! Commercial developers seek to build successful shopping centers, so they must understand retailers and stay on top of the latest store formats and popular brands. They tend to have the scoop on new stores coming to town and which ones may be leaving.
5 / 10
What does SKU stand for?
The answer can be found on page 135.
Correct! This refers to the code used to identify each type of product in a store. For example, all of the Honey Nut Cheerios will have one SKU, while the Multigrain Cheerios will have a different SKU. The number of SKUs in a store can give you an idea of the diversity of products it carries.
6 / 10
What does the Retail Industry Leaders Association focus on?
The answer can be found on page 130.
You got it! This group was a significant player in the national health-care debate in 2012-14 and has also weighed in on online sales tax collection.
7 / 10
What might be your first tip that a major retailer in your area will be closing a store?
The answer can be found on page 128.
That's right! This notice is filed with your state's unemployment office 60 days before a store shuts down.
8 / 10
Which of these organizations release retail data that will be useful to your reporting?
The answer can be found on page 133.
Correct! These are just three of the many data resources available to you as a retail reporter.
9 / 10
Visual merchandising is the practice of creating visually appealing displays and in-store experiences to drive traffic and maximize sales.
Correct! Brick-and-mortar stores spend a lot of time analyzing and adjusting their visual displays to help maximize traffic and sales.
10 / 10
Which of these is not a suggested way in the chapter to make connections?
Correct! Although you are welcome to directly message a brand on social media, it isn't listed as one of the best ways to make connections with your local retail scene.
Your score is
The average score is 45%
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