Pro Forma Financials

Companies use a couple of methods to do their sums. Journalists need to consider both. ("Abacus" image by JD via Flickr, CC BY 2.0)

GAAP vs. Pro-Forma Earnings

A company’s finances are sometimes presented in two forms: a more conservative form, which falls in line with generally accepted accounting principles (GAAP) and a

Don't miss these red flags when read a company's financial reports. ("Red Flags" image by Rutger van Waveren via flickr, CC BY-SA 2.0)

Four common 10-K red flags

Public companies have many ways of making themselves look more stable and successful than might be the case. Pro-forma financial reports are one tactic that present a

Watch out! Pro-Forma financial reports

Financial statements and documents are a primary tool for the business reporter. Public companies registered in the U.S. must report all manners of their operations

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