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Two Minute Tips

January 2018

How to check a source’s statistics

You’ve probably noticed that PR departments and agencies often try to make their pitches seem like authentic news. To that end, many will toss in

Pizza is a $44 billion dollar industry with plenty of business story angles. ("Pizza" by andersbknudsen via Flickr, CC BY 2.0)

Business story ideas: The pizza economy

$44 billion. That’s how much Americans will spend on pizza in 2017, according to the PMQ Pizza Magazine’s 2017 Pizza Power Report. It is greater

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