2min Tips

Political advertising: New angles to explore

Even in 2023, the media was reporting that political ad spending for the 2024 elections was expected to shatter records. AdImpact estimates the 2023-2024 election

Employee turnover

This summer, Gallup Research published survey results with the headline “42% of employee turnover is preventable but often ignored,” noting that “employee turnover risk is

Business news story structure

The inverted pyramid might be the classic model for structuring a news story, but it doesn’t work very well for business and financial news –

Man confused looking at computer

Tricky punctuation

Here is a refresher on exclamation points, question marks, and semi-colons. Exclamation points Most style guidelines within the news industry recommend avoiding the exclamation point

Norway flag blowing in the wind

Pay transparency and the gender pay gap

According to the International Labor Organization (ILO), pay transparency legislation can help address the gender pay gap and reduce broader gender inequalities in the labor

Statue of disc thrower with Olympic rings in the background

Do Olympic dreams pay?

We are in the final week of the 2024 Paris Olympic Games and business stories are plentiful. From the historical cost of the Games for

a person making a payment using their watch

The history of digital banking

Digital banking is now part of our everyday lives, but it took the industry decades to get to the point that it is today. This

Banking deserts

A banking desert is defined as “an area without traditional financial institutions and services,” meaning there is no physical bank branch within a specified radius

AI: A teacher’s sidekick… or substitute?

Artificial Intelligence (AI) is making headlines every day for one thing or another, and business journalists shouldn’t be afraid to seek out AI stories even

Person grabbing an Arizona Iced Tea off the supermarket shelf

Marketing can make or break a business

Don Vultaggio, the brand chairman and founder of AriZona Beverages – the maker of the popular 99-cent iced tea – recently made headlines for his

Woman stands near white bookshelf full of books and selects a book.

Don’t count out printed books just yet

When ebooks first rose to popularity after the 2007 release of the Amazon Kindle, many wondered if they’d kill the print publishing industry. Fast forward to

Financial nihilism

Even if you are not a personal finance reporter, odds are personal finance stories are peppered throughout your beat. If you cover real estate, retail,

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