Corinne Roels

Experienced and passionate marketing and communications leader with more than 10 years of experience in project and team leadership, digital & traditional communication marketing strategy, customer engagement, and digital communications. Proven track record of both building and managing internal, external, and public relations communication programs that elevate brand sentiment, connect companies to their target customers, and tell stories about products and the people behind them.

My Latest Articles

Millennials and money: Healthcare trends

With a purchasing power of over $200 billion annually, millennials are more than economic influencers: They drive trends based on their spending. The healthcare industry

Three surprising e-tail industries

In the digital age, traditional companies transitioning online is nothing new. What’s surprising is that retail industries rooted in customer choice and personal service have been

Story idea: Rise of the dollar store

While it may feel as though the brick-and-mortar store era is coming to an end, there is a shining light for at least one physical retail

Three databases: Local learning trends

Newsworthy headlines about schools often report on the quality of a state’s education, or the status of funding that public schools are receiving from the government.

How to localize the Super Bowl

This Sunday’s Super Bowl LI has plenty of local angles for business reporters in the team hometowns, Boston and Atlanta, as well as Houston, where the game

How to localize pharmaceutical stories

The United States pharmaceutical industry is a global leader, responsible for over 40 percent of the industry’s worldwide revenue. And more Americans than ever are

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