Stock market

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Helping readers understand fiduciaries

Financial advisors who act in your best interest seems like a no-brainer, right? But there is an ongoing debate on how to regulate the financial service

The footnotes in public companies' SEC filings are full of great leads for business journalists. (Wall Street Subway Station image by Michael Daddino via Flickr, CC BY 2.0)

Finding stories in financial filing footnotes

As a business journalist, you know that the public financial filings of corporations are vital to your reporting. And you’re aware of the importance of digging through the footnotes

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Tips for understanding an IPO filing

Initial public offerings are big for investors—and big news for business journalists. Because of SEC regulations, once a company says that it is IPO bound,

Reading a corporate earnings report is a valuable reporter's skill; here are four pitfalls to avoid. (Image by "epicantus" via Pixabay, CCO Public Domain)

Corporate earnings mistakes to avoid

Reading through and reporting on a company’s quarterly report can be a challenging project for business journalists. Here are four tips for avoiding some common

Earnings Per Share and the value of a share don't necessarily go hand-in-hand. ("Long Dock Company Stock Certificate 1860s" by William Cresswell via Flickr, CC BY 2.0)

Earnings per share and share price

Market watchers analyze and discuss earnings per share (EPS) more than any other financial measure. Managers talk about EPS when they announce earnings and often

Companies use a couple of methods to do their sums. Journalists need to consider both. ("Abacus" image by JD via Flickr, CC BY 2.0)

GAAP vs. Pro-Forma Earnings

A company’s finances are sometimes presented in two forms: a more conservative form, which falls in line with generally accepted accounting principles (GAAP) and a

Company books and calculator.

Analyzing gross profits

Gross profits measure the difference between the money a business makes from selling goods or services (its revenue), and the cost of producing those goods or services.

10-Q filings tell a business reporter plenty about a company's financial health. (Calculator image by Alexander Stein via Pixabay, CCO Public Domain)

10-Q essentials

The 10-Q, a publicly traded company’s quarterly report filed with the SEC, is a multi-purpose tool. You can use it to break news, to get a

Reading a 10-Q calls for patience—and a highlighter. ("Pens at Work" image by "Jenny" via Flickr, CC BY 2.0)

Beginner’s guide to 10-Q

Like all corporate filings, the 10-Q tends to present company information in the best light possible. It is written by accountants and lawyers, which means

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