Stock market

Knowing how to read a financial report is the first step in reporting on a business's health. ("Magnifying Glass" by John Lester via Flickr, CC BY 2.0)

Dissecting a financial statement

The first stop for a reporter looking at a public company’s financial health is its financial statement, easily found in its annual report. The three main components

Journalists head to a pair of primary online sources for information on company finances. (Image by Coyot via Pixabay)

Where to find company finances online

There are two main places to look for public companies’ financial reports and related information on the internet: the U.S. Securities and Exchange Commission (SEC) website and,

Don't miss these red flags when read a company's financial reports. ("Red Flags" image by Rutger van Waveren via flickr, CC BY-SA 2.0)

Four common 10-K red flags

Public companies have many ways of making themselves look more stable and successful than might be the case. Pro-forma financial reports are one tactic that present a

Options are one type of derivative, allowing investors to bet on the short-term movement of a stock. ("Alt Option Apple" image by "CJ SOrg" via flickr, CC BY-SA 2.0)

Financial market reporting, part 6: Derivatives

Defining derivatives and options Now we are going to discuss investment vehicles that are derived from others, appropriately called derivatives. Investors do not own the underlying

charts and graphs on papers and tablet

Watch out! Pro-Forma financial reports

Financial statements and documents are a primary tool for the business reporter. Public companies registered in the U.S. must report all manners of their operations

Calculator via Pixabay

Why EBIT and EBITDA matter to reporters

EBIT and EBITDA: Measures of operating performance EBIT is Earnings Before Interest and Taxes. EBITDA is Earnings Before Interest, Taxes, Depreciation and Amortization. Analysts and

Search

Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday

Two Minute Tips

Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.

Barlett and Steele Award Medallion
The 2025 Barlett and Steele Awards are now open for submissions!
Submit your work in one of three categories. There are cash prizes for winners and never any entry fees!