
The internet made me do it: Branding in the age of virality
In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with

In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with

You see it in an ad for a presidential candidate – or a commercial for a pickup truck. American patriotism has been in marketing and

Journalists know in theory that marketers want to get attention because it might help their businesses. But their actions can take subtle and even sneaky

With the target date for implementation of health care marketplaces for individuals looming Oct. 1 – the keystone of the Affordable Care Act –it’ll likely

With post-Mardi Gras headaches barely a thing of the past for Fat Tuesday revelers, it’s now time to consider the business angles surrounding the next
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