New ways on Main Street to cover stocks’ slide on Wall Street
These dramatic stock market selloffs are sort of like watching a bad auto accident while riding on a passing bus: You feel that you should dial 911, or something, but figure 20 other people already have done the same thing.
As business writers, we want to address stock market plunges so our readers know we’re on the ball, but the choices often seem limited to repeating the same macroeconomic factors that wire and markets reporters have enumerated, or trotting out local financial advisers to issue the standard “hold the course, don’t panic, you’re in this for the long term, and this is a great opportunity to dollar-cost-average” advice that’s generally offered to consumers.



