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Discussing the role of media at Tsinghua University

ASU business journalism students visit Tsinghua University

On our second day in China, we spent a majority of the time talking with students and faculty at Tsinghua University, as well as in lectures with Xu Wu and Andrew Leckey.

We met students from Russia, Poland, Australia and America, as well as many other countries, and had the opportunity to learn about their interests in global business journalism. They also shared with us their experiences during their time at Tsinghua and detailed how studying in an international program is the experience of a lifetime.

Another main, and extremely important, topic of conversation was about the role of the media in China. A lecture from Wu, a professor at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, helped clarify that role and highlighted the reformation in recent years.

To provide background on the issue, Wu pointed to following data.

In 2010, China had:

  • 1938 newspapers, 44 billion copies
  • 200 national newspapers
  • 9,468 journalists
  • 2,507 television stations
  • 1 billion tv sets (95.9%)
  • 578 publishers; 3 billion books a year

He noted that the media didn’t always play such a large role in the country’s society. Before 1989, Wu said the media faced the strictest conditions in China’s history. Reporters didn’t have the freedom to write about many things and it became a constant debate that eventually led to some changes after 1992, when there was a new round of economic reform throughout the country.

Students stop to visit a market in China

China’s media began to play a double-faced role: It was the “throat and tongue,” of the Communist party because they played an integral role in transmitting information about the ideology of the country, while it was also a profit maker for corporations and businesses.

Since the beginning of the 2000s, this role has been changing as there has been some relaxation in media control. Though restrictions have become tighter in the last year, Wu said journalists in China have gained more independence and will continue to act as ‘ideological transmitters’ between the ruling party and the public.

Having the opportunity to listen to Wu’s lecture and then reflect with international students was an incredible experience and will surely give myself and fellow Cronkite students some things to think about as we continue studying international business journalism in China.

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It’s China bound for 10 Cronkite students

A group of 10 students from the Walter Cronkite School of Journalism and Mass Communication made final preparations on Saturday before embarking on a 14-day trip to China with professors Xu Wu and Andrew Leckey.

Bags are packed. Passports are ready to be used. Our cameras, recorders, microphones (and for me, my notebook,) are locked and loaded, waiting patiently for our arrival in Beijing.

In less than 15 hours, we will be standing on Chinese soil. We will no longer be in a country that allows the freedom of the press or the choice of religion. It is a country that operates much differently than the United States and we have much to learn during our two-week international business journalism course.

But I know that I speak for the group  when I say that we are so excited.

It is currently 2:05 p.m. Our 12-hour flight to Beijing departs at 2:50 p.m. from the San Francisco airport. Thanks to an online China Time Zone Converter, I know we will land on Sunday, May 15, at 2:22 a.m. Desert Mountain time.

Check back for updates.

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Commentary: Speaking Chinese without an American accent

The following MarketWatch commentary by Andrew Leckey was translated into Chinese in The Asian Wall Street Journal and Oriental Outlook magazine, the national news magazine of China.

Speaking Chinese without an American accent
Commentary: To know China, see the world through its eyes

By Andrew Leckey

Will the heavy national debt load of the U.S. turn it into another Greece? Could the U.S. cope if it was surpassed by China as the world’s largest economy? Is the U.S. increasingly becoming a protectionist country?

Strolling along Shiji Avenue in Pudong financial district in Shanghai. Photo by Flickr user Bernt Rostad

Those sound like loaded questions, yet they’re fair game for an American interviewed on Chinese television, as I have been more than a dozen times in the past couple of years. You are responding on Chinese soil, after all, where the U.S. is a subject of intense analysis and criticism – just as China is in the U.S.

Topics such as the value of the yuan and trade relations ignite intense feelings because economic growth, investment potential and national pride are at stake. Such issues are more politically demanding than when a question is asked about something less China-U.S.-centric, such as Russia’s economy or BP’s management.

It seems strange to label as emerging a nation with so many centuries of dynasties behind it, but global economic power is relatively new in this nation where ancient structures coexist with skyscrapers. As China chooses its own course, developed nations are suspected of conspiring to hold it back, whether through organizations such as the G20 or the policies of individual nations.

Volatility of Chinese markets is sure to continue, impacting the world just as it is affected by other markets. China’s hot economy and real estate market have likely come too far, too fast, and cycles are unavoidable.

Nonetheless, the transition of China from a low-cost assembler of exports to the West to a major consumer of products and services and a seller of products to the rising middle class throughout Asia is ahead.

This likely will depend less on developed markets and more on emerging economies that need consumer staples, information technology and automobiles. There will be dramatic growth, despite the ongoing ideological, trade, currency, political and environmental differences between China and the U.S.

WHAT CHINA WANTS

Whether it involves investing, business dealings or debate, dealing with China requires mutual respect:

  • Many Chinese take personally the criticism of government policy. While we are often loudly critical of our government, they consider China one entity that includes them. Outsiders criticizing it are, in effect, disrespecting the Chinese people and heritage. Harmony is important. Stick to facts when discussing issues of conflict and make sure your points stand on their own merit, which is not a bad idea no matter what the country.
  • China street scene

    This street scene in China was caught by Flickr user ernop.

  • They know more about us than we know about them. Our clothes and technology were made in China, but our information is limited to news reports. They see our movies, follow the NBA, dine at KFC and Starbucks, buy Buicks and display posters of American actors and athletes in stores. They celebrate Christmas big-time, though not the religious part. Yet that’s hardly a clear picture of America or Americans.
  • Negative quotes about China from U.S. politicians are taken seriously by the Chinese, much as U.S. sports coaches tack negative quotes from rivals on locker room bulletin boards. The fact that many in Congress intentionally make statements to appeal to constituents is not always evident to the Chinese.
  • When significant issues are brought up, Chinese of all ages point out that we should realize they’ve come a long way in a short period of time, even if where they’re headed isn’t totally mapped out. Bridging the gap between wealthiest and poorest will be one of the biggest economic tasks.
  • Young Chinese are under pressure from country and parents to succeed, far more than U.S. young people. Chinese parents who grew up under a different economic system tell children to study and work harder. The one-child rule put added pressure on the young to succeed. Shopping malls throughout China are crowded primarily with those under age 30, indication of the younger generation’s financial empowerment.
  • And yes, the Chinese generally do prefer to deal with people they’ve gotten to know well. This isn’t such a rare concept in any country, but friendships definitely build bonds that turn to business and shared information in China. Drive-by meetings won’t accomplish much, while repeat visits are valued.

Americans these days study China much as they studied Japan 20 years ago – with fear and a sense of urgency that we are about to be overtaken economically. I leave you with one last non-economic question posed to me by the Chinese host on a special talk show honoring legendary television news anchor Walter Cronkite:

Why was there no journalist of Walter Cronkite’s stature in the U.S. who was able to draw to an end the war in Iraq as Cronkite did in Vietnam?

Sounds like a loaded question. But for an American interviewed in China, turnabout is fair play. After all, I always have my own set of loaded questions to ask the Chinese.

Andrew Leckey is president of the Donald W. Reynolds National Center for Business Journalism in Phoenix, and has been a frequent guest on China Central Television (CCTV) interview programs in Beijing.

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To know China, see the world through its eyes, says Reynolds Center President Andrew Leckey

Andrew Leckey

Andrew Leckey

Having been interviewed on Chinese television more than a dozen times in recent years, Reynolds Center President Andrew Leckey offers these tips, among others, on dealing with China in a commentary today for MarketWatch:

• Many Chinese take personally the criticism of government policy. While we are often loudly critical of our government, they consider China one entity that includes them. Outsiders criticizing it are, in effect, disrespecting the Chinese people and heritage. Harmony is important. Stick to facts when discussing issues of conflict and make sure your points stand on their own merit, which is not a bad idea no matter what the country.

• They know more about us than we know about them. Our clothes and technology were made in China, but our information is limited to news reports. They see our movies, follow the NBA, dine at KFC and Starbucks, buy Buicks and display posters of American actors and athletes in stores. They celebrate Christmas big-time, though not the religious part. Yet that’s hardly a clear picture of America or Americans….

• When significant issues are brought up, Chinese of all ages point out that we should realize they’ve come a long way in a short period of time, even if where they’re headed isn’t totally mapped out. Bridging the gap between wealthiest and poorest will be one of the biggest economic tasks.

To read the full piece, click here.

Leckey is also the Reynolds Endowed Chair in Business Journalism at the Walter Cronkite School of Journalism and Mass Communications at Arizona State University.

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My Final Post… For Now

Sorry for the long break between posts and the sudden group of them posted at once.  Shanghai was faster paced and possibly even busier than the time we spent in Beijing.  As of now we are in the Beijing airport after flying here from Shanghai.  We have another two hours before we board, and then an 11-hour flight to Seattle.  That will be followed by another three-hour layover, before our final venture back to Phoenix.  We will really be feeling the time difference by the time we arrive back home.  Our travels started this morning at 5:45 a.m. Saturday in China, and we will arrive at about 6:30 p.m. in Phoenix on Saturday evening after almost 24 hours of travel.

I did my best to break up some of the posts to make them shorter and more convenient for everyone to read.  Let me say that everyone who took part in this trip can say it was one of the greatest experiences of their lives.  The things we saw, the places we visited, and the people we spoke with were all things that many people will never do in their lifetime.  Many won’t ever make to China to begin with.

I want to thank the Cronkite School, Professor Leckey, Dr. Wu, and the Reynolds Center for the role they all played in the creation and initial success of this program.  I hope to see it continue to grow so that students can continue to experience China, arguably the most important country not only in terms of our own future, but the future of the World.  Perhaps what was most interesting, was not only our excitement to be there, but also some of the Chinese peoples’ excitement that we were there.  Speaking with the students, as well as a number of Chinese businessmen and journalists, it is clear that they have a desire to understand us as much as we should have a desire to understand them.              This much I can almost guarantee, the majority of peoples’ opinion in the United States couldn’t be further from the truth about our neighbors to the east.  I encourage anyone with the opportunity to ever visit China to accept without hesitation, it is truly something you will not regret.

We will be creating a website and multimedia project as a group assignment and I will be sure to post the link to it once it is complete to give you an even greater insight into our two-week journey.  Until then it has been a pleasure, I hope you all enjoyed reading as much as I enjoyed writing, and thank you for your interest.  There will be one more post from Megan Thomas once again about our experience at Oriental Outlook, China’s equivalent to Time Magazine.

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Coming To An End

 

Yuyuan Garden in Shanghai

Our final two days were bittersweet.  The majority of us were ready to go home, but at the same time disappointed to leave behind all that we had been able to learn.

 

Thursday was a day to ourselves.  Myself and few classmates decided to visit the Yuyuan Garden, an area just past the Bund consisting of much more traditional Chinese architecture and a plethora of stores for shoppers to choose from.  It was a very impressive area, a mixture of the classic Chinese buildings we often saw Beijing and the fast paced and aggressive nature of the Shanghai economy.

Friday during the day we visited the Oriental Outlook Weekly Magazine.  Dr. Wu’s old friend is currently the editor-in-chief and provided us the opportunity to sit down with the staff and have a very open conversation about journalism and both cultures in general.  Megan Thomas will be providing us with a more in-depth look into our visit there as soon as possible.

Perhaps the best part of the week was the final two dinners.  The second week in Shanghai we were given much more freedom to break off into small groups and explore China first-hand.  While it makes tasks much more manageable it was nice to sit down together catch up as a group and realize just how much we had all enjoyed each others’ company in just two weeks time.

The meal on Thursday was with a couple of former students that Dr. Wu had at Arizona State who had been living in Shanghai for a number of months and had become fluent in Mandarin Chinese.  We ate at a vegetarian restaurant, which I think was actually a pleasant surprise to many of us, especially myself.  I would have never imagined eating purely vegetarian for any meal… ever.  However, after spending two weeks eating cuisine I was almost entirely unfamiliar with it had almost become a don’t ask, don’t tell policy.  You just simply try it and you either like it or you don’t.

The second night we all gathered to eat at a restaurant near the magazine’s office in a new part of Shanghai, where we experienced our last traditional Chinese meal.  It was very light-hearted and full of laughter as we all reminisced over our experiences over the last two weeks, experiences that many will never be given the opportunity to enjoy.

Both evenings ending with an exploration of the Shanghai nightlife and an early bedtime as each morning game with an early wake up call.  As we gathered on the bus early Saturday morning you could see the bittersweet feelings on everyone’s faces with the anticipation of home, but the disappoint of leaving behind a place that many of us had grown to truly enjoy and respect in simply two weeks time.

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Experiencing the World Expo

 

Baby Miguelin in the Spanish Pavillion

On Wednesday this week we headed out to the World Expo.  It is something difficult to put into words simply because of its enormity.  An entire section of Shanghai has been virtually fenced off for the six-month long world fair.  It has its own bus line and ferry system to navigate through the Expo and across the river.  Attendance numbers average approximately 500,000 people a day.  At the discounted student price of 100 RMB to enter that is 50,000,000 RMB a day, just shy of 7.5 million U.S. dollars a day.

 

The Expo consists of a number of pavilions, the majority belonging to countries from around the globe.  Some of which you can walk right in the front door and see how these countries want to portray themselves to the rest of the world.  For the most popular, (China, Germany, and Saudi Arabia) a wait of 4-5 hours is common.  This makes it near impossible to get a full experience in the 12 hours we were given.

However, it was still very interesting.  The majority of the buildings were in someway architecturally appealing.  Many had paintings on the outside to depict some of the culture.  Others were made of things never seen before.  Great Britain looks like a ball of pins, Spain was covered in pieces of wicker chairs, and Romania was in the shape of an apple!  Many businesses had pavilions as well, including GM, which took a look at what the future may hold for travel on roads across the planet.

As a group we visited GM, but as the day went one we all split in to small groups to experience a number of different areas throughout the park.  While my group visited a number of small pavilions belonging to the African Countries, perhaps the most interesting one we were able to visit was Spain.

At the very end of the Spanish pavilion is a baby that is 6.5 meters tall.  It moves its head and blinks and left all of us speechless, as it was clearly something we never expected, or really even understood.  Due to the large crowd we were unable to get to the front to get to the bottom of it, however accorded to the Chinese paper, People’s Daily the Spanish pavilion is designed by three different famous Spanish film makers from three different decades.  The theme is listed as “From the City of Our Parents to the City of our Children.”  While it now makes slightly more sense, it certainly hasn’t been unable to take away the shock we had when we first laid our eyes on baby “Miguelin.”

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An Evening in Downtown Shanghai

 

A shot of The Bund across the river after nightfall

Shanghai is quite a place.  There downtown area is referred to as The Bund.  It has some of the tallest skyscrapers in the world, and they are continuous for as far as the eye can see.  It is perhaps most incredible by night.  The only place I can compare the lights to is Las Vegas.

 

It is here, at The Bund, where the Pearl Tower is, perhaps the most interesting structure in the downtown area.  It is one of the world’s largest TV towers, and for a mere 150 RMB you can take an elevator to the top and get a 360-degree view of Shanghai.  On the way down there is a viewing platform that has a clear bottom enabling visitors to take a look hundreds of meters straight down.  For some the height is too much to overcome, and even standing on the sidelines and watching others take the step towards the edge is worth the price of admission.  This area is also home to the continuously growing Shanghai stock market.

Across the river is Nanjing Road and People’s Square.  This area had a few more tourists than we were used to seeing in Beijing.  The shopping here is what many of the girls were looking for since our arrival, and it provided everyone with an opportunity to grab souvenirs for all their family and friends.  Visitors here are often asked if they are looking for any of the latest “designer” bags, watches, etc. at a fraction of the cost found in retail stores.  Our final project will take a closer look at this underground economy that keeps Nanjing Road ticking.    The spectacular light show continues in this area as well, with neon lights making it appear bright as day up to about 11 o’clock at night.

While Shanghai, and particularly The Bund doesn’t appear to have the history of Beijing, it certainly appears to hold the future.  The growth of downtown Shanghai was expressed in a series of photos spanning the last 10 years and gave visitors an idea of how quickly the area has blossomed into one of the world’s largest cities.  It is an area that has a greater number of tourists and may be slightly more comfortable for first time visitors to China.  It certainly seems to have a more active nightlife.  Nonetheless, for me it is neither more or less impressive than Beijing, it simply has something different to offer.

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International coverage from Beijing

BY MEGAN THOMAS

John Liu from Bloomberg's Beijing bureau

This trip has been a whirlwind of new people and experiences, and two notable people we had the opportunity to meet were Bloomberg News Bureau Chief Jon Liu and Thomson Reuters North Asia Editor Phil Smith. Both provided an insider’s perspective of what it’s really like to practice journalism and China.

Some Americans view China as an oppressive journalistic environment, but Liu and Smith said while practicing journalism in China has its constraints, the newsgathering and producing process is pretty much the same.

At Bloomberg News, Liu gave us insight into how operating a news agency in China is different than in the states. Bloomberg initially got their license to operate a news bureau in China from Xinhua News Agency, a competing Chinese news agency, Liu said. Licensing is now overseen by State Council Information Office, which somewhat removes the conflict of interest.

Liu also said state-supported publications like Xinhua News Agency and the People’s Daily are given reporting advantages from the government. He said they often receive information from government agencies ahead of their scheduled release, giving them the opportunity to report on it first.

Chinese laws also impact reporting schedules. In China, workers have to be paid overtime after eight hour work days. So when Liu and his staff are waiting for a critical news release and have to have staff on alert all hours of the day, it comes at greater cost to Bloomberg News.

While reporters in China don’t have to do anything like submit their work to a censor before publication, Liu said government officials will contact news agencies if it is displeased with an article. He told us a story about how one of his reporters traced a missile used by Lebanese militants to fire upon an Israeli ship back to the Chinese government. He said after the story was published, government officials contacted them and said there was no proof the missile came from China and that the report was unfounded, but no other punitive measures were taken. He told us about another Chinese journalist who once obtained the script for the Chairman’s speech to China’s legislative body and released it in advance. Liu said the reporter was arrested and sentenced to life in prison, but his term was later cut down to 15 years.

Liu told us that at the Beijing branch of Bloomberg, they primarily hire bilingual journalists. He said while there are often more Chinese than American bilingual journalists, this trend was starting to change. Typically, Liu said, China has had more students going abroad than it’s had foreign students coming into the country to study. But recently more foreign students have been coming into China to study than the number of Chinese students going abroad.

Cyber culture was also touched on during our time at Bloomberg. The Internet is freer in China than most people know, Liu said. Online bulletin boards that were popular in America in the earlier days of the internet are still extremely popular in China. Liu said that these boards acted as collective journalism, with people sharing information more freely and linking to other news sources.

Along with online collective journalism has come cyber vigilantism. He told us two stories to illustrate the power of the Chinese Internet. In one story, he told us about how a crush film of a woman killing a kitten with stiletto shoes spread across China’s Internet community. The video created so much outrage that Chinese Internet users tracked down the woman who killed the kitten, the cameraman and the person who posted the video and harassed them mercilessly (and, if I remember correctly, made them lose their jobs). Another story he shared with us was about a woman who posted a long letter on the Internet describing how her husband had gone off with another woman and how cruel they were to her before she committed suicide. This too created outrage on the Internet community, and online users tracked down the man and his new wife and managed to get them fired as well.

In regard to the Chinese economy, Liu said that he believes that the current volatility in the Chinese economy and markets will eventually dissipate over the next 10 years. While some people argue that the Chinese economy is either going to become a giant bubble or the greatest economy in the world, Liu said he thinks it will fall somewhere in the middle. While the United States has been pushing China to revalue its currency, Liu said he doubted that it would happen anytime soon or as a result of the upcoming Strategic and Economic Dialogue. He said it was more likely that trade disagreements like the tariff conflict between America and China would be addressed at the SED and acted upon.

At Reuters, Smith gave us greater perspective on covering news in China. Reuters, like Bloomberg, initially got their operating license from the Xinhua News Agency before the SCIO started regulating bureau licenses. He said one of the most frustrating restrictions he dealt with on a regular basis in the newsroom was that Chinese nationalists are unable act as reporters for foreign news agencies unless they work alongside a foreign reporter and share a byline, making it difficult to send them on some assignments. He also said his reporters have to be careful about what financial numbers they report on, because any economic number can be considered a state secret by the Chinese government.

Smith said his phones are tapped and that he and his journalists were often followed. He seemed unbothered by this, saying that if you’re not doing anything wrong you don’t have anything to be afraid of. He told us he and his reporters play a game when they return to China from reporting trips. They write down the license plate numbers of black Audis (a common car of government workers) around them and see how many of them end up at the same location they’re going to, which often ends up being most of them.

In discussing the Chinese economy, Smith said he believes revaluation of the Chinese yuan is a long time off. When the revaluation does take place, Smith said he thinks the revaluation will only be somewhere between one to five percent. He also told us he thinks Japan and China will build more nuclear power plants in the future because more environmentally friendly power options don’t generate enough power to meet the countries’ demands.

Smith said that most of the reporters at Reuters’ Beijing bureau were bilingual, but that language expectations with editors weren’t quite as strict as they were behind a desk editing most of the day, allowing some of the editors to have only basic Mandarin language skill.

Getting to talk with these industry experts really opened our eyes to the reality of Chinese reporting, and we greatly appreciated their time and willingness to speak with us. They showed us that journalism in China isn’t necessarily good or bad in comparison to American journalism, just different.

We’ll be meeting even more fascinating people during our time at Shanghia. We’re all excited to see what the World Expo has to offer.  Haibao a.k.a. “sea treasure”, China’s World Expo mascot (whose appearance and name are somewhat controversial http://www.boston.com/news/world/europe/articles/2010/04/28/shanghai_expo_designer_denies_mascot_copy_of_gumby/) greeted us as we arrived at the Shanghai airport. I’m sure we’ll be seeing lots more of him in the following days.

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