I barely know a basketball hoop from a goal post but even for the athletically clueless, it’s a given that March Madness is one of the year’s peaks for sports marketing, consumerism and office betting pools.
With Selection Sunday less than a week away, you’ll want to plan at least a couple of features between now [...]
LISTEN:
NPR’s “Morning Edition” correspondent Howard Berkes provides a closer look at corporate sponsorships at the Olympic games. He notes that the competition venues don’t carry the usual corporate names, but companies have built a strong presence outside the venues. For example, Procter & Gamble has a four-story “P&G Family Home” for athletes and their families [...]
Tom Van Riper
Forget the tourism bucks. Forbes found another business angle for the winter Olympics: training costs for families.
Consulting the sports associations for each sport and the United States Olympic Committee, sports business writer Tom Van Riper came up with a figure on the training costs – by sport – for Olympians in the making. Before athletes make [...]
Training camps, tourism – outbound or inbound, depending on your location relative to Vancouver – and the business of sports and athleticism are excellent local tie-ins to the Winter Olympics.
Looking for more? Now that we’re closer to Friday’s lighting of the symbolic flame, consider a few other financial approaches to the games.
Merchandise. There appear to [...]
CNNMoney.com found a 2008 survey to back up the theory that athletic teams’ successes boost sales at local businesses.
Contributor Craig Guillot writes: ”A winning team can grow a region’s per capita income by as much as $100 per year, researchers Michael Davis and Christian End found in a 2008 study published in Economic Inquiry.”
The story also interviews [...]
USA Today database editors Jack Gillum and Jodi Upton and projects editor Steve Berkowitz gathered data from the NCAA to see how much money colleges and universities spend on their athletic programs as they cut other programs. They write:
“The subsidies have reached that level amid a continuing crisis in higher education funding. At some of [...]
The Particulars
Instructor: Pulitzer winner Buzz Bissinger
Location: Indiana University Purdue
University-Indianapolis (IUPUI),
Campus Center, Room 305
Address: 420 University Blvd., Indianapolis
When: 8:30 a.m. to 5 p.m. March 10
Parking: A public parking garage is located on
the north side of Michigan Street, across
the street from the Campus Center.
Hotel: Courtyard by
Marriott Indianapolis at the Capitol
Registration for this workshop is closed.
Pulitzer winner Buzz [...]
Here in Michigan, it’ll be open season on Bambi in a few weeks.
And while blood sports aren’t my cup of tea, a glance at the calendar did get me to thinking about the many business angles of the hunting and fishing industries.
No matter where you’re located, someone doubtless makes a living purveying to those who [...]
Learn how to investigate the business of college athletics in Indianapolis
March 10, 2010
Where: Indiana University Purdue University-Indianapolis (IUPUI) campus | 850 W. Michigan St., Indianapolis, IN
Register here for this workshop.
Pulitzer winner Buzz Bissinger headlines this free workshop on how to dig into the finances of your local colleges’ athletic programs.
Bissinger, the best-selling [...]
