Meet the
Reynolds Center Staff
At The Reynolds Center for Business Journalism, our staff is instrumental in accomplishing our mission of providing journalists with training in order to improve the quality of media coverage on business and the economy. We seek out talented individuals with new and fresh perspectives and are always striving to be a better center and put out the best content for other journalists to learn from.
Jeffrey Timmermans
Director
Jeffrey Timmermans has more than two decades of experience as a financial journalist and journalism educator.
He has worked as a reporter in Tokyo for The Wall Street Journal and as a managing editor for Dow Jones Newswires in Hong Kong and Singapore. He also worked for Bain & Company, leading the global strategy consulting firm’s public-relations efforts in Asia.
Timmermans joined ASU Cronkite in 2021 from The University of Hong Kong (HKU), where he served for more than 10 years as the director of HKU’s undergraduate journalism program and was an elected member of HKU Senate. In that time, Timmermans developed a comprehensive postgraduate business-journalism curriculum widely considered the best in Asia and taught news reporting and economics to undergraduates. He also founded a successful media consulting firm with multinational clients including JPMorganChase, Credit Suisse, the Hong Kong Stock Exchange (HKEx), CBRE, and Bank of America-Merrill Lynch.
He is married with one exceptionally precocious daughter and is proud to be a Sun Devil with Lion Rock spirit.
Julianne Culey
Assistant Director
Originally from Michigan, Julianne received a Bachelor of Applied Arts in Marketing with a minor in Women’s Studies from Central Michigan University and promptly moved to Phoenix upon graduation to get out of the cold.
Julianne then completed her Master’s of Arts in Sociology at Arizona State University with an emphasis in feminist theory and studies. She credits her drive and determination to her mother who always insisted she could do anything her brother could and has focused her efforts on women’s rights, inclusion, and representation.
This led her to become the Marketing Coordinator at ASU’s Center for Gender Equity in Science and Technology where she was able to assist the center promote its research and programming initiatives through the state. After 8 years of living in Phoenix, Julianne considers Arizona to be her home and wants to do her part in creating a more inclusive environment for other girls and women in the state that continuously encourages them to help shape their future and looks forward to continuing that work with the Reynolds Center.
Alicia Barrón
Digital Producer
Alicia has worked as a reporter, digital producer, viral video curator, and most recently as a writer during her 20 years as a journalist. She loves the ever-evolving world of news and thrives on learning about digital media and how it influences our day-to-day lives.
Sam holds dual degrees in journalism and film studies, along with a political science minor, from ASU. During his undergrad, he served as the editor-in-chief of State Press Magazine, ASU’s independent, student-led print and digital magazine.
Starting in fall 2023, he will be pursuing a master’s in investigative journalism at the Cronkite School as a Roy W. Howard fellow. He is interested in reporting on tech, finance and the business of media. Sam is also a dual citizen of Sweden and hopes to study and work abroad in the future.