Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

May 2017

The business of prom season

As prom season approaches and teens across the country primp for a night on the town, businesses such as hair and nail salons, makeup artists, tailors, restaurants, photographers and florists vie

Millennials consume TV unlike any other generation, with plenty of implications for business. ("Old TV Set" image by Tomislav Medak via Flickr, CC BY 2.0)

Millennials and money: Television trends

As a business journalist, it is always important to follow the money. Right now, millennials are the top economic influencers with a spending power of $200 billion annually. Industries from

There's plenty to write about jobs in the energy sector. (Wind-power Generator image by "kdj71190" via Pixabay, CCO Public Domain)

Four rules for reporting on energy jobs

Whether it’s coming from President Trump or being pushed by a company’s PR team, there’s a popular topic in the energy sector that everyone enjoys talking about: jobs. At some point or another,

Knowing how to read a financial report is the first step in reporting on a business's health. ("Magnifying Glass" by John Lester via Flickr, CC BY 2.0)

Dissecting a financial statement

The first stop for a reporter looking at a public company’s financial health is its financial statement, easily found in its annual report. The three main components of a financial statement are the balance

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