Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

June 2019

Be sure vendors have what they claim

A long time ago, I was in a software distribution business with a large audience of software developers and engineers. Much of my time was spent plenty talking to vendors.

The reporter’s interview checklist

Interviews with subject matter experts and “real people” give media coverage color and credibility. But if you only have 10 minutes with an expert, how can you make the most

Covering the ‘zero waste’ eco-movement

If you’ve never heard the term “zero waste” go on Instagram and you’ll find more than three million posts that espouse a lifestyle of sending as little to the landfill

Finding business stories in libraries

As communities evolve, so do the libraries that serve those communities. Here’s a look at library-related business angles to consider. Library funding The current administration has not been friendly to public arts

A business reporter’s guide to zoning

Reporting on the changing landscape of your urban area requires a knowledge of zoning codes. Luckily, there are a variety of resources readily available to help business journalists start their

Covering Pride month and the LGBTQIA community

June is Pride Month, a celebration of the queer community. Former President Barack Obama proclaimed June to be Pride Month in 2014, a year after the administration struck down key

Sourcing more diverse experts

Several recent projects aim to raise awareness about journalists quoting predominantly men. For instance, the Gender Gap Tracker has the goal of raising awareness about this issue in English-speaking Canadian

Get productive (with some help)

Productivity gains have a widespread appeal. Get more done always sounds good. Getting a bit more critical, it’s not just getting anything done, but hopefully reducing time in the more

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