Correct! Many technological challenges of today, especially in business, can be at least partly illuminated by quickly looking at past experiences.

Correct! Marketing companies produce tons of technology reports – but many are commissioned by the very companies whose products they promote, so these reports should be used with caution.

Correct! For Personal Technologies stories, think smartphones, tablets, computers, speakers, and anything wearable, like a smartwatch. A common approach to covering personal technology is to report on how well new gadgets work while emphasizing what’s new or improved.

Correct! Many times, the winning technology standard is demonstrably weaker than competing standards.

Correct! Often there isn’t time to learn the history of a field, so avoid such grand claims. It always helps to learn the key milestones of your technology beat so you can always have that background knowledge to draw from in these situations.

Correct! People who work in the field have a front-row seat to what’s coming out of the lab and into the market.

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Correct! Because technology reporters have specialized knowledge and many sources on technological change, they are often asked by editors to report on social and cultural trends arising from those changes.

Correct! Don’t be afraid to get into the nitty-gritty because you think it’s too complicated for readers to understand. It is your job to help them understand.