Correct! It's never too early to start thinking about your holiday coverage!

That's right! A store is still private property even though the business is open to the public. You should get permission from a manager before filming or taking photos inside a store.

Correct! This is a contender for the biggest shopping day of the year along with Black Friday.

Correct! The basket size can refer to either of these two things.

Correct! Brick-and-mortar stores spend a lot of time analyzing and adjusting their visual displays to help maximize traffic and sales.

Correct! This refers to the code used to identify each type of product in a store. For example, all of the Honey Nut Cheerios will have one SKU, while the Multigrain Cheerios will have a different SKU. The number of SKUs in a store can give you an idea of the diversity of products it carries.

Correct! Same-store or comparable-store sales measure the amount of sales that month only at stores that have been open for at least a year.

Correct! When you cover the retail beat, you cover a lot more than going to the mall.

Correct! These are products that have been in stock for a long time, often due to seasonality or trends. No retailer wants to have dead stock or inventory.

Correct! Retailers typically think of their prices and merchandise in terms of “good, better and best.” Good is the cheapest and most basic product; best is the most expensive and elaborate.