Ananya Bhargava

Ananya Bhargava is a Junior at Arizona State University, pursuing a bachelor’s in Digital and Integrated Marketing Communications with a certificate in Leadership in Business and a minor in Public Relations and Strategic Communication. She loves to learn, challenge herself, and pursue goals that allow her to contribute meaningfully to her community. This passion for growth and contribution manifests in her current on-campus roles as a Math Tutor and WPC 101 facilitator, where she cultivates an engaging and comfortable learning environment for first-year students to thrive. She also serves as the VP of Social Events for the Women’s Business Leadership Association (WBLA), where she plans and executes events that enhance networking opportunities among members.

Ananya is passionate about a wide range of societal issues, such as gender equality, the effects of fast fashion on the environment and laborers, corporate accountability in Diversity, Equity, and Inclusion (DEI), diverse representation in mainstream entertainment, and affordable access to education. At the Reynolds Center, she aims to harness the power of marketing and communication to drive positive societal change by crafting and highlighting narratives that genuinely connect with and uplift individuals.

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Emerging trends in e-commerce

Online shopping has brought about the slow demise of traditional retail, with many consumers relying solely on sites to shop for everything from groceries to

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