Posts From Erik Sherman

Embrace Creativity in All Its Forms in Your Work

All writers—business journalists, too—prize creativity. Story structure, phrasing, ledes and kickers. No matter how dry the

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Big Problems with Big Data and AI

Big data and artificial intelligence are tremendously popular in business. Everybody is using “machine learning” or

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Always Take Projections With a Shaker of Salt

Covering business means you’re always hearing estimates, projections, and predictions from companies, industry analysts, think tanks,

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Pin Down Interview Subjects

In business journalism, you can safely bet that most—almost all, even—interview subjects have an agenda. Company

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Be Sure Vendors Have What They Claim

A long time ago, I was in a software distribution business with a large audience of

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Get Productive (with Some Help)

Productivity gains have a widespread appeal. Get more done always sounds good. Getting a bit more

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Check a Subject’s Political Connections

We’re coming up—again!—on an election cycle which has become practically a full-time business. This is a

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Write for the Format the Audience Expects

Anyone can get into a rut. When you’re a working journalist, a rut can become so

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Make Sure the Trend or Event Is Really New

Trends are a great topic for any sort of journalism and are of particular interest in

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Time for Journalists to Take a Big Step Back from Tech

Oxford University and Reuters did a big study of how U.K. media covered artificial intelligence. Here

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