
Marketing can make or break a business
Don Vultaggio, the brand chairman and founder of AriZona Beverages – the maker of the popular 99-cent iced tea – recently made headlines for his
As Assistant Director of The Reynolds Center, Julianne Culey is responsible for coordinating the daily operations of the center as well as managing projects with other Reynolds Center staff, students, and outside creative professionals. She works closely with the center’s director to strengthen relations with organizational partners and implement goals for furthering the center’s mission.
First coming to Arizona State University in 2020, Julianne worked with The Center for Gender Equity in Science and Technology where she managed various communications and marketing efforts, such as a large-scale website migration, the development of a monthly newsletter, social media outreach, and the creation of weekly content. These efforts helped the center promote its research and programming initiatives throughout the state of Arizona.
Since joining The Reynolds Center in 2021, Julianne has lead the redesign of the Center’s branding, implemented a weekly newsletter, designed and produced the ebook Business Beats Basics, coordinated events, and collaborated with the center’s director to redevelop the James B. Steele Fellowship program.
Originally from Michigan, Julianne earned a bachelor of applied arts in marketing with a minor in women’s studies from Central Michigan University. She moved to Arizona for the sunshine after graduation, then went on to complete a master’s of arts in sociology at Arizona State University, with an emphasis in feminist theory and studies. Julianne is currently studying to earn her Doctorate in Sociology and expects to graduate in 2026.
Julianne is passionate about women’s rights, inclusion, and representation, and she continuously looks for ways to contribute to the creation of a more inclusive environment for women in business and beyond. She credits her drive and determination to her mother, who always insisted she could do anything her brother could.

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