Sally Kilbridge

My Latest Articles

As a journalist, you may not have to deal with math like this, but math is still part of the job. This crib sheet should help. ("School" image by "sandid" via Pixabay, CCO Public Domain)

Newsroom math crib sheet

Arizona State University professor Steve Doig, who won a Pulitzer Prize for his data-based reporting at the Miami Herald, welcomes scores of journalism students to his

House-hunting season is in full swing, full of local stories for business reporters. Read up on the big trends and forecasts before digging in.

Real estate update: Seven great reads

The housing market typically wakes up in March and remains hyper-active until the end of August. Bone up on the latest trends and forecasts before investigating

Reading a corporate earnings report is a valuable reporter's skill; here are four pitfalls to avoid. (Image by "epicantus" via Pixabay, CCO Public Domain)

Corporate earnings mistakes to avoid

Reading through and reporting on a company’s quarterly report can be a challenging project for business journalists. Here are four tips for avoiding some common

Earnings Per Share and the value of a share don't necessarily go hand-in-hand. ("Long Dock Company Stock Certificate 1860s" by William Cresswell via Flickr, CC BY 2.0)

Earnings per share and share price

Market watchers analyze and discuss earnings per share (EPS) more than any other financial measure. Managers talk about EPS when they announce earnings and often

Fewer editors in the newsroom mean that reporters have to step up their self-editing game. (Image from "3844328" via Pixabay, CCO Public Domain)

Accuracy checklist for journalists

Fewer copy editors in the newsroom—in fact, fewer editors in general—means that reporters must increasingly perform that function themselves. Before submitting a story or hitting

Companies use a couple of methods to do their sums. Journalists need to consider both. ("Abacus" image by JD via Flickr, CC BY 2.0)

GAAP vs. Pro-Forma Earnings

A company’s finances are sometimes presented in two forms: a more conservative form, which falls in line with generally accepted accounting principles (GAAP) and a

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