Correct!

Correct! People who work in the field have a front-row seat to what’s coming out of the lab and into the market.

Correct! Many times, the winning technology standard is demonstrably weaker than competing standards.

Correct! For example, the telephone was conceived by its inventor, Alexander Graham Bell, as a way to broadcast music and news – as a kind of radio. He never imagined that the technology’s chief use would be for two individuals to talk to each other over a single line.

Correct!

Correct!

Correct! Be sure to talk regularly to technology leaders in other places and to take on the perspective of other countries, cultures, and regions when reporting on the impact of technology.

Correct! PR representatives can have good information for you, but it’s important to be aware. One way to defend yourself against the PR spin is to go to the PR rep from a rival company or a promoter of a competing technology. The PR rival often has plenty of reasons why their rival will fail.

Correct! While it’s still possible for new technologies to succeed without taking advantage of current systems, doing so makes it much easier for people to widely adopt the new technology since it’s already supported by the systems already established.

Correct! Because technology reporters have specialized knowledge and many sources on technological change, they are often asked by editors to report on social and cultural trends arising from those changes.