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Chapter 6: Technology Quiz
Test your knowledge of the technology chapter material!
1 / 10
Who may be a good source for a technology story?
Answer can be found on page 70.
Correct!
2 / 10
True or false: New technologies often can be declared dead on arrival if they fail to take advantage of an existing technological system.
While it’s still possible for new technologies to succeed without taking advantage of current systems, doing so makes it much easier for people to widely adopt the new technology since it’s already supported by the systems already established. Read more on page 66.
Correct! While it’s still possible for new technologies to succeed without taking advantage of current systems, doing so makes it much easier for people to widely adopt the new technology since it’s already supported by the systems already established.
3 / 10
True or false: Published reports by marketing companies are reliable, factual sources of information and should be read at the outset of reporting on a field.
Marketing companies produce tons of technology reports – but many are commissioned by the very companies whose products they promote, so these reports should be used with caution. Read more on page 71.
Correct! Marketing companies produce tons of technology reports – but many are commissioned by the very companies whose products they promote, so these reports should be used with caution.
4 / 10
Aside from experts, who are the best technology sources?
Correct! People who work in the field have a front-row seat to what’s coming out of the lab and into the market.
5 / 10
True or false: You shouldn’t report on technologies when you yourself do not understand the basic technology behind them.
You may never understand them, and that’s okay. Electronics is based on complicated physics and mathematics. One workable compromise is to identify people who do understand these technologies, poll the views of at least three of them, tally their common conclusions and then identify inconsistencies. Read more on page 68.
Correct! You may never understand them, and that’s okay. Electronics is based on complicated physics and mathematics. One workable compromise is to identify people who do understand these technologies, poll the views of at least three of them, tally their common conclusions and then identify inconsistencies.
6 / 10
What is an example of a Personal Technologies story in the Technology beat?
Answer can be found on page 63.
Correct! For Personal Technologies stories, think smartphones, tablets, computers, speakers, and anything wearable, like a smartwatch. A common approach to covering personal technology is to report on how well new gadgets work while emphasizing what’s new or improved.
7 / 10
True or false: You should never write that a technological breakthrough is the first or the best, unless there’s overwhelming independent evidence in support of that claim.
Often there isn’t time to learn the history of a field, so avoid such grand claims. It always helps to learn the key milestones of your technology beat so you can always have that background knowledge to draw from in these situations. Read more on page 68.
Correct! Often there isn’t time to learn the history of a field, so avoid such grand claims. It always helps to learn the key milestones of your technology beat so you can always have that background knowledge to draw from in these situations.
8 / 10
True or false: Technologies compete on a global field.
It's important to talk regularly to technology leaders in other places and to take on the perspective of other countries, cultures, and regions when reporting on the impact of technology. Read more on page 69.
Correct! Be sure to talk regularly to technology leaders in other places and to take on the perspective of other countries, cultures, and regions when reporting on the impact of technology.
9 / 10
Market share is extra important to technology businesses because of a process called “network effects.” What is the principle behind this process?
Answer can be found on page 66.
10 / 10
What is an example of a Social Effects story in the Technology beat?
Correct! Because technology reporters have specialized knowledge and many sources on technological change, they are often asked by editors to report on social and cultural trends arising from those changes.
Your score is
The average score is 77%
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