Correct! Don’t be afraid to get into the nitty-gritty because you think it’s too complicated for readers to understand. It is your job to help them understand.

Correct! For example, the telephone was conceived by its inventor, Alexander Graham Bell, as a way to broadcast music and news – as a kind of radio. He never imagined that the technology’s chief use would be for two individuals to talk to each other over a single line.

Correct! Often there isn’t time to learn the history of a field, so avoid such grand claims. It always helps to learn the key milestones of your technology beat so you can always have that background knowledge to draw from in these situations.

Correct!

Correct! These are all common business models for technology companies.

Correct! You may never understand them, and that’s okay. Electronics is based on complicated physics and mathematics. One workable compromise is to identify people who do understand these technologies, poll the views of at least three of them, tally their common conclusions and then identify inconsistencies.

Correct! PR representatives can have good information for you, but it’s important to be aware. One way to defend yourself against the PR spin is to go to the PR rep from a rival company or a promoter of a competing technology. The PR rival often has plenty of reasons why their rival will fail.

Correct! Because of the tendency for new technologies to destroy the value of their existing products and business lines, tech companies need to constantly innovate.

Correct!

Correct! While it’s still possible for new technologies to succeed without taking advantage of current systems, doing so makes it much easier for people to widely adopt the new technology since it’s already supported by the systems already established.