@bizjournalism
Two Minute Tips
Main
About
Awards
Coverage Areas
Resources
Chapter 6: Technology Quiz
Test your knowledge of the technology chapter material!
1 / 10
True or false: New technologies often can be declared dead on arrival if they fail to take advantage of an existing technological system.
While it’s still possible for new technologies to succeed without taking advantage of current systems, doing so makes it much easier for people to widely adopt the new technology since it’s already supported by the systems already established. Read more on page 66.
Correct! While it’s still possible for new technologies to succeed without taking advantage of current systems, doing so makes it much easier for people to widely adopt the new technology since it’s already supported by the systems already established.
2 / 10
Who may be a good source for a technology story?
Answer can be found on page 70.
Correct!
3 / 10
True or false: You should never write that a technological breakthrough is the first or the best, unless there’s overwhelming independent evidence in support of that claim.
Often there isn’t time to learn the history of a field, so avoid such grand claims. It always helps to learn the key milestones of your technology beat so you can always have that background knowledge to draw from in these situations. Read more on page 68.
Correct! Often there isn’t time to learn the history of a field, so avoid such grand claims. It always helps to learn the key milestones of your technology beat so you can always have that background knowledge to draw from in these situations.
4 / 10
True or false: New technologies often succeed by destroying the value of existing ones.
Because of the tendency for new technologies to destroy the value of their existing products and business lines, tech companies need to constantly innovate. Read more on pages 63-64.
Correct! Because of the tendency for new technologies to destroy the value of their existing products and business lines, tech companies need to constantly innovate.
5 / 10
True or false: You shouldn’t report on technologies when you yourself do not understand the basic technology behind them.
You may never understand them, and that’s okay. Electronics is based on complicated physics and mathematics. One workable compromise is to identify people who do understand these technologies, poll the views of at least three of them, tally their common conclusions and then identify inconsistencies. Read more on page 68.
Correct! You may never understand them, and that’s okay. Electronics is based on complicated physics and mathematics. One workable compromise is to identify people who do understand these technologies, poll the views of at least three of them, tally their common conclusions and then identify inconsistencies.
6 / 10
What is an example of a Personal Technologies story in the Technology beat?
Answer can be found on page 63.
Correct! For Personal Technologies stories, think smartphones, tablets, computers, speakers, and anything wearable, like a smartwatch. A common approach to covering personal technology is to report on how well new gadgets work while emphasizing what’s new or improved.
7 / 10
Technology PR representatives tend to exaggerate the potential of a new product. What’s something you can do to defend yourself against the PR spin?
Answer can be found on page 68.
Correct! PR representatives can have good information for you, but it’s important to be aware. One way to defend yourself against the PR spin is to go to the PR rep from a rival company or a promoter of a competing technology. The PR rival often has plenty of reasons why their rival will fail.
8 / 10
What is the top benefit of attending a technology industry conference as a journalist?
Answer can be found on page 71.
9 / 10
What is the flip side of “creative destruction”?
Answer can be found on page 65.
Correct! The gist of this powerful concept is that old habits are hard to break; having started down a path, society often sticks with an older technology because the costs of changing are too great, or the benefits don’t outweigh the hassle of making the change.
10 / 10
What is an example of a Social Effects story in the Technology beat?
Correct! Because technology reporters have specialized knowledge and many sources on technological change, they are often asked by editors to report on social and cultural trends arising from those changes.
Your score is
The average score is 77%
Restart quiz
Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday
Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.