Correct! While it’s still possible for new technologies to succeed without taking advantage of current systems, doing so makes it much easier for people to widely adopt the new technology since it’s already supported by the systems already established.

Correct! Be sure to talk regularly to technology leaders in other places and to take on the perspective of other countries, cultures, and regions when reporting on the impact of technology.

Correct!

Correct! PR representatives can have good information for you, but it’s important to be aware. One way to defend yourself against the PR spin is to go to the PR rep from a rival company or a promoter of a competing technology. The PR rival often has plenty of reasons why their rival will fail.

Correct! Because of the tendency for new technologies to destroy the value of their existing products and business lines, tech companies need to constantly innovate.

Correct! Don’t be afraid to get into the nitty-gritty because you think it’s too complicated for readers to understand. It is your job to help them understand.

Correct! These are all common business models for technology companies.

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Correct! Many technological challenges of today, especially in business, can be at least partly illuminated by quickly looking at past experiences.

Correct! Often there isn’t time to learn the history of a field, so avoid such grand claims. It always helps to learn the key milestones of your technology beat so you can always have that background knowledge to draw from in these situations.