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Chapter 12: Retail Quiz
Test your knowledge of the retail chapter material!
1 / 10
What's another term for dead stock?
The answer can be found on page 134.
Correct! These are products that have been in stock for a long time, often due to seasonality or trends. No retailer wants to have dead stock or inventory.
2 / 10
When you cover retail what are you covering?
This answer can be found on page 126.
Correct! When you cover the retail beat, you cover a lot more than going to the mall.
3 / 10
As a reporter, you are welcome to shoot photos or videos inside a retailer any time during operating hours.
The answer can be found on page 130.
That's right! A store is still private property even though the business is open to the public. You should get permission from a manager before filming or taking photos inside a store.
4 / 10
What might be your first tip that a major retailer in your area will be closing a store?
The answer can be found on page 128.
That's right! This notice is filed with your state's unemployment office 60 days before a store shuts down.
5 / 10
Which one of these is not one of the common retail themes you will likely cover on this beat listed in the chapter?
This answer can be found on pages 127-129
Correct! Chances are any story you cover on the retail beat will fit into one of these five themes: Trends, holidays, store openings, store closings, and new technology.
6 / 10
What does the Retail Industry Leaders Association focus on?
You got it! This group was a significant player in the national health-care debate in 2012-14 and has also weighed in on online sales tax collection.
7 / 10
Holiday stories are always about what is new and different from previous seasons.
The answer can be found on page 129.
That's right! Holiday stories should be about what's interesting. While that may be about what is new and different this year, sometimes readers also want to read about something familiar they find interesting, such as the confectioner's process of making chocolates for Valentine's Day.
8 / 10
Which of these is not a suggested way in the chapter to make connections?
Correct! Although you are welcome to directly message a brand on social media, it isn't listed as one of the best ways to make connections with your local retail scene.
9 / 10
Where can you find the release date schedule of the commerce department's monthly sales reports?
The answer can be found on page 132.
Correct! The data in these reports include a much broader range of retailers than same-store sales. It also measures sales at all stores (net sales), not just those open at least a year (same-store sales).
10 / 10
Which of these organizations release retail data that will be useful to your reporting?
The answer can be found on page 133.
Correct! These are just three of the many data resources available to you as a retail reporter.
Your score is
The average score is 45%
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