@bizjournalism
Two Minute Tips
Main
About
Awards
Coverage Areas
Resources
Chapter 12: Retail Quiz
Test your knowledge of the retail chapter material!
1 / 10
Which one of these organizations is not one of the three retail trade groups suggested in the chapter?
The answer can be found on page 130.
Super star! That is correct!
2 / 10
Which one of these is not one of the common retail themes you will likely cover on this beat listed in the chapter?
This answer can be found on pages 127-129
Correct! Chances are any story you cover on the retail beat will fit into one of these five themes: Trends, holidays, store openings, store closings, and new technology.
3 / 10
The retail beat is often combined with coverage on commercial real estate.
The answer can be found on page 131.
That's right! Commercial developers seek to build successful shopping centers, so they must understand retailers and stay on top of the latest store formats and popular brands. They tend to have the scoop on new stores coming to town and which ones may be leaving.
4 / 10
Holiday stories are always about what is new and different from previous seasons.
The answer can be found on page 129.
That's right! Holiday stories should be about what's interesting. While that may be about what is new and different this year, sometimes readers also want to read about something familiar they find interesting, such as the confectioner's process of making chocolates for Valentine's Day.
5 / 10
The number of items each customer purchases or the total value of those items is referred to as what?
This answer can be found on page 134.
Correct! The basket size can refer to either of these two things.
6 / 10
Visual merchandising is the practice of creating visually appealing displays and in-store experiences to drive traffic and maximize sales.
The answer can be found on page 135.
Correct! Brick-and-mortar stores spend a lot of time analyzing and adjusting their visual displays to help maximize traffic and sales.
7 / 10
As a reporter, you are welcome to shoot photos or videos inside a retailer any time during operating hours.
That's right! A store is still private property even though the business is open to the public. You should get permission from a manager before filming or taking photos inside a store.
8 / 10
When you cover retail what are you covering?
This answer can be found on page 126.
Correct! When you cover the retail beat, you cover a lot more than going to the mall.
9 / 10
When are most same-store, or comparable-store, sales reports released?
The answer can be found on page 133.
Correct! Although this is not true of all companies, this is a good timeline for when you can expect new reports from many major retailers.
10 / 10
Where can you find the release date schedule of the commerce department's monthly sales reports?
The answer can be found on page 132.
Correct! The data in these reports include a much broader range of retailers than same-store sales. It also measures sales at all stores (net sales), not just those open at least a year (same-store sales).
Your score is
The average score is 45%
Restart quiz
Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday
Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.
