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Chapter 12: Retail Quiz
Test your knowledge of the retail chapter material!
1 / 10
As a reporter, you are welcome to shoot photos or videos inside a retailer any time during operating hours.
The answer can be found on page 130.
That's right! A store is still private property even though the business is open to the public. You should get permission from a manager before filming or taking photos inside a store.
2 / 10
Which one of these is not one of the common retail themes you will likely cover on this beat listed in the chapter?
This answer can be found on pages 127-129
Correct! Chances are any story you cover on the retail beat will fit into one of these five themes: Trends, holidays, store openings, store closings, and new technology.
3 / 10
What does the Retail Industry Leaders Association focus on?
You got it! This group was a significant player in the national health-care debate in 2012-14 and has also weighed in on online sales tax collection.
4 / 10
The retail beat is often combined with coverage on commercial real estate.
The answer can be found on page 131.
That's right! Commercial developers seek to build successful shopping centers, so they must understand retailers and stay on top of the latest store formats and popular brands. They tend to have the scoop on new stores coming to town and which ones may be leaving.
5 / 10
Which of these is not a suggested way in the chapter to make connections?
Correct! Although you are welcome to directly message a brand on social media, it isn't listed as one of the best ways to make connections with your local retail scene.
6 / 10
Visual merchandising is the practice of creating visually appealing displays and in-store experiences to drive traffic and maximize sales.
The answer can be found on page 135.
Correct! Brick-and-mortar stores spend a lot of time analyzing and adjusting their visual displays to help maximize traffic and sales.
7 / 10
What does SKU stand for?
Correct! This refers to the code used to identify each type of product in a store. For example, all of the Honey Nut Cheerios will have one SKU, while the Multigrain Cheerios will have a different SKU. The number of SKUs in a store can give you an idea of the diversity of products it carries.
8 / 10
Holiday stories are always about what is new and different from previous seasons.
The answer can be found on page 129.
That's right! Holiday stories should be about what's interesting. While that may be about what is new and different this year, sometimes readers also want to read about something familiar they find interesting, such as the confectioner's process of making chocolates for Valentine's Day.
9 / 10
Which one of these organizations is not one of the three retail trade groups suggested in the chapter?
Super star! That is correct!
10 / 10
Where can you find the release date schedule of the commerce department's monthly sales reports?
The answer can be found on page 132.
Correct! The data in these reports include a much broader range of retailers than same-store sales. It also measures sales at all stores (net sales), not just those open at least a year (same-store sales).
Your score is
The average score is 45%
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