For any business journalist—even if you don’t focus on finance—a public company’s 10-Ks (financial reports for the year) and 10-Qs (quarterly earnings reports) filed with
There are two main places to look for public companies’ financial reports and related information on the internet: the U.S. Securities and Exchange Commission (SEC) website and,
Public companies have many ways of making themselves look more stable and successful than might be the case. Pro-forma financial reports are one tactic that present a
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