Two Minute Tips


Tips on working with 10-Ks and 10-Qs

For any business journalist—even if you don’t focus on finance—a public company’s 10-Ks (financial reports for the year) and 10-Qs (quarterly earnings reports) filed with the Securities and Exchange Commission

Journalists head to a pair of primary online sources for information on company finances. (Image by Coyot via Pixabay)

Where to find company finances online

There are two main places to look for public companies’ financial reports and related information on the internet: the U.S. Securities and Exchange Commission (SEC) website and, the investor relations section of

Don't miss these red flags when read a company's financial reports. ("Red Flags" image by Rutger van Waveren via flickr, CC BY-SA 2.0)

Four common 10-K red flags

Public companies have many ways of making themselves look more stable and successful than might be the case. Pro-forma financial reports are one tactic that present a challenge to reporters. These reports

10-K Filings Guide: Introduction

If you use just one document when writing about a public company, use the 10-K – the annual report that publicly traded companies file with U.S. securities regulators. But they

10-K Filings Guide: Basics

Our popular business beat basics series is now available all in one place in ebook form for your convenience. Go here to download the Reynolds Center’s free ebook, Business Beat

10-K Filings Guide: Traps and Mistakes

Find what’s missing In general, 10-K filings are much more consistent across companies and even industries than the more free-form 10-Q. There can be some quirks, however. For example, many

10-K Filings Guide: Tips and Tricks

Tips and Tricks One big use for the 10-K is context: If you want to put a number in context, you can compare it to the previous year’s net income

10-K Filings Guide: Resources

Quite a few experts and organizations have written up quick (and not so quick) guides to using a 10-K. Each has slightly different emphasis — check out a few and

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