NIL Archives | The Reynolds Center

Athlete holding up product to camera on the field

From big boosters to big salaries: How student athletes are profiting from the NIL era

George Headley August 28, 2025

College sports have experienced a shift over the past five years as the NCAA has faced several antitrust lawsuits, as well as changes in policy

The business of name, image, & likeness in college sports: Latest developments and challenges

Janaé Bradford January 16, 2023

Former UCLA basketball player Ed O’Bannon was drafted ninth overall in the 1995 NBA Draft and spent nearly a decade playing professional ball. Years after

NIL

From big boosters to big salaries: How student athletes are profiting from the NIL era

The business of name, image, & likeness in college sports: Latest developments and challenges

How local businesses, college athletes are taking advantage of the NIL era

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