The business of name, image, & likeness in college sports: Latest developments and challenges
Former UCLA basketball player Ed O’Bannon was drafted ninth overall in the 1995 NBA Draft and spent nearly a decade playing professional ball. Years after
Former UCLA basketball player Ed O’Bannon was drafted ninth overall in the 1995 NBA Draft and spent nearly a decade playing professional ball. Years after
Effective July 1, 2021, NCAA athletes were allowed to profit off of their name, image or likeness (NIL) for the first time ever. This means
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