
From big boosters to big salaries: How student athletes are profiting from the NIL era
College sports have experienced a shift over the past five years as the NCAA has faced several antitrust lawsuits, as well as changes in policy

College sports have experienced a shift over the past five years as the NCAA has faced several antitrust lawsuits, as well as changes in policy

Since 2021, college athletes have been able to profit off their name, image and likeness (NIL) through brand deals and endorsements. However, starting July 1,

Former UCLA basketball player Ed O’Bannon was drafted ninth overall in the 1995 NBA Draft and spent nearly a decade playing professional ball. Years after

Effective July 1, 2021, NCAA athletes were allowed to profit off of their name, image or likeness (NIL) for the first time ever. This means
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