Posts From Erik Sherman

Boost Your Business Analysis: Build Your Own Metrics

Any good business journalist regularly heads to a company’s financials to see what is going on.

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Reporter’s Tip Sheet: How to Assess a Survey

Surveys and polls are regular tools of public relations teams. But it’s important to recognize that

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Skip the Hype and Dig into Reality

Hype is a constant issue in business. Companies indulge in it. PR reps dole it out

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3 Key Financial Metrics Reporters Shouldn’t Miss

If you’re writing about a corporation, chances are you look for financial statements. Most reporters will

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