Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Julie Walker: Freelance TV and radio reporter

November 11, 2009

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Age: My agent suggests I not say.
Home: New York City.
What I do: Freelance as journalist in radio, TV and print.
Previous life: Left a full-time job at NY1 News 3 years ago to freelance.

My brand: Julie Walker
Hours worked per week: Varies … could be as little as 20 or as much as 60.
Annual sales: Depends on how much I work.

What I wish I had known when I started: That going to a smaller market to start out would not have been as bad as I thought.
Best business advice ever received: “Just do it” (or something to that effect) from Paul Mason, former ABC News head.
Best marketing tool: Working across all media platforms/being able to cover anything.

Biggest business mistake: Not having a mentor
My happiness on a scale of 1-10 with 10 being supremely so: 8
Best part of being an entrepreneur: Setting my own hours/doing what I want.
Worst part: Devoting as much time to finding that next job as doing the job.

Biggest professional regret: Not leaving a bad job before it got even worse.
Advice to would-be entrepreneurs: Work twice as hard as the next person. Do your homework. Ask questions. Follow up.

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