Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

CNNMoney’s Laurie Segall got story on Twitter staff exodus

December 28, 2011

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Laurie Segall

Laurie Segall’s article for CNNMoney gets right to the point with its headline: “What’s really behind Twitter’s staff exodus?” She reports:

“The speed and depth of Twitter’s staff purge caught many by surprise — including some of the company’s own employees.”

Laurie’s story relies on “those with an eye on the changes.” You can’t get to them without good sourcing.

Today’s Tip: “There’s a big tech community – my advice is get inside of it,” Laurie says.

“Go to dinners, events, and keep in touch with people you’ve covered.”

She also suggests using common connections to meet people, not just through sites such as LinkedIn. For more tips on finding sources inside companies, check out:

  • A quick video demo on how to find sources on Twitter, LinkedIn and Quora.
  • My previous post about how Reuters reporters got inside the Federal Reserve.
  • New York Times reporter Diana B. Henriques’ tips on getting beyond flacks and developing sources inside companies.
  • Three-time Pulitzer winner Walt Bogdanich’s tips on how to get people to talk to you.

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