Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Writing business for broadcast

Share this:

Share on twitter
Share on facebook
Share on linkedin
Share on email

This episode looks at how to make business stories interesting on the air.

Before class: assign students to listen to some radio segments from programs like This American Life or Marketplace, or to watch broadcasts on Bloomberg TV or CNBC. Here are questions you can ask in class.

  1. What are a couple of things that you took away from this podcast (they should name things like, “focus more on story telling and less on data, and finding people to illustrate business stories)
  2. How do you feel about structuring a story so that it includes somebody doing something for a reason? Suppose there’s no somebody?
  3. Let’s talk about the challenges of humanizing a company. What should you be telling people about Facebook? Or Apple? Or Pet Smart? Remember that people can only take in so much data at a time. So you have to keep charts simple.
  4. How do you get experts to speak in plain English?
  5. Give me some examples of how you remember details to put in your stories. Do you draw stars in your notebook, or make a note to yourself to mark the time of the recording?
Streaming Platforms
Latest Episodes

More Episodes  »

Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday

Two Minute Tips

Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.