How To Cover Money, S1E4: Broadcast Business Coverage

by February 23, 2015

The Reynolds Center podcast, How To Cover Money, is in its first season on iTunes.

Each week, co-host Mark Remillard and I look at topics that are useful in learning to think like a business reporter, even if you’re not one. A new podcast episode is uploaded to iTunes every weekend.

Our podcast is free, and you can download it here or listen below. Each podcast runs about 10-15 minutes, making it a quick feature that you can play in class or assign as homework.

Series 1, Episode 4 of the Reynolds Center podcast looks at how to make business stories interesting on the air.

Before class: assign students to listen to some radio segments from programs like This American Life or Marketplace, or to watch broadcasts on Bloomberg TV or CNBC. Here are questions you can ask in class.

  1. What are a couple of things that you took away from this podcast (they should name things like, “focus more on story telling and less on data, and finding people to illustrate business stories)
  2. How do you feel about structuring a story so that it includes somebody doing something for a reason? Suppose there’s no somebody?
  3. Let’s talk about the challenges of humanizing a company. What should you be telling people about Facebook? Or Apple? Or Pet Smart? Remember that people can only take in so much data at a time. So you have to keep charts simple.
  4. How do you get experts to speak in plain English?
  5. Give me some examples of how you remember details to put in your stories. Do you draw stars in your notebook, or make a note to yourself to mark the time of the recording?


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