Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Finding the best sources

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This week we look at finding a variety of sources for money stories.

Business journalists and reporters who cover money often find themselves needing sources on short notice. In the podcast, we recommend that journalists consider a variety of people, from professors and Wall Street analysts to former company executives.

We encourage journalists to try to find diverse sources, including women and members of different ethnic groups. They also need to avoid quoting the same people over and over again.

Here are questions that professors and teachers can ask their students.

1) What are some of the places that you’ve found sources on deadline?

2) Do you think news organizations do a good job in presenting diverse points of views? Why or why not?

3) Could you track down a former company executive? Where are some of the places that you would look?

4) Have you found professors to be useful sources? Who are some people that have been particularly helpful?

5) Have you ever stopped using a source? What was the reason? What would you tell your fellow students about trusting sources?

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