Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Interviewing small business owners

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Episode 8 looks at a subject that is likely to come up with young journalists: interviewing the owners of small businesses. Here are some questions you can ask your students as part of a discussion.

  1. Where are some places you can find information about small business owners?
  2. How do you come up with new questions to ask someone who’s frequently been interviewed?
  3. What’s a good approach when your interview subject has never talked to the media before?
  4. The owner might be expecting a positive story. What do you say before your piece airs or is posted?
  5. Do any of you come from families that own businesses? What tips would you share?
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