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Monetizing the Royal Baby

May 4, 2015

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You probably heard the joyful news from London on Saturday. The Duke and Duchess of Cambridge, aka William and Kate, welcomed a bouncing baby girl.

Marketers were quick to welcome the royal baby, second for the Cambridges, and try to attach their brands to the newborn.

One of the fastest was British Airways, featured above. But there were plenty more.

Within hours of the Saturday morning birth, Mashable counted 15 brands that featured the baby in their social media. Here are some examples (many were British brands, but you can tell the product from the tweet).


Congratulations on your new arrival #RoyalBaby pic.twitter.com/u6MAgriCEf

— SUBWAY® UK & Ireland (@SUBWAYUKIreland) May 2, 2015

Hasbro Toys

Congratulations to Will, Kate, and big brother on a very special and very royal delivery! pic.twitter.com/t5LueYKLmH

— Hasbro (@HasbroNews) May 2, 2015


We have new little one too. Her name is MiniBon, Wild Berry MiniBon. #RoyalBaby pic.twitter.com/Q2KvdaDGLA

— Cinnabon (@Cinnabon) May 2, 2015

All this is before the official china and pewter cups and the coin that will mark the birth of the baby princess.

As we found before the birth of both royal babies, there are super fans around the world who collect royal memorabilia and follow multiple royal blogs, websites and social media feeds.

One of the best is What Kate Wore, which provides information on the Duchess’ fashions as well as those of her children.

For story ideas, find the local super fans in your city and ask to see their collections. There’s ample time and money spent, even in the U.S., on royal baby fandom.


  • Micheline Maynard

    Micheline is a contributing columnist at the Washington Post concentrating on business and culture. She has written about flooding in Detroit, tainted water in Benton Harbor, nationwide shortages of restaurant staff, and vaccine hesitancy.

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