Delta snags design deal

May 1, 2015

Share this article:

One of fashion’s hottest stars, Zac Posen, is taking on a new runway.

Posen will design a collection for Delta Air Lines that will debut in 2018, the New York Observer reported.

Posen, who has dressed Natalie Portman and Michelle Obama, will design uniforms for 30,000 Delta employees, including flight attendants and gate agents, and he’ll advise on looks for other employees.

It’s the latest high-profile effort by Posen, who has been a judge on Bravo TV’s Project Runway. He told Conde Nast Traveler that he’ll be meeting with Delta flight attendants and observing how they do their jobs.

“Form and function are key,” he said. “I’m meeting with all different people throughout the company, seeing what their needs and desires are, their fantasies, their neruoses. The more information I have and the more interaction, the greater design I can give, with the most style, the most function. It’s [also] a great opportunity for me to do men’s[wear], which I do not have within my line.”

Delta’s current uniforms were designed by Richard Tyler. And, it tapped Kate and Andy Spade to do the uniforms for its now-defunct discount airline, Song.

Posen joins a long list of famous designers who have done collections for major airlines. They include:

  • Halston, who designed a line for Braniff in 1974.
  • Christian LaCroix, who, naturally, created uniforms for Air France.
  • Vivienne Westwood, who lent her skills to uniforms for Virgin Airways.
  • Australian designer Martin Grant for Qantas.

One of the most iconic uniforms originated in Hollywood. See Edith Head’s uniforms for Pan Am here.

Author

  • Micheline Maynard

    Micheline is a contributing columnist at the Washington Post concentrating on business and culture. She has written about flooding in Detroit, tainted water in Benton Harbor, nationwide shortages of restaurant staff, and vaccine hesitancy.

More Like This...

The businesses behind fear

Fear is one of life’s constants. We’re all going to feel it at some point, with varying reasons why. Humans have no problem identifying fear

Two Minute Tips

Sign up now.
Get one Tuesday.

Every Tuesday we send out a quick-read email with tips for business journalism.

Subscribers also get access to the Tip archive.

Search

Get Two Minute Tips For Business Journalism Delivered To Your Email Every Tuesday

Two Minute Tips

Every Tuesday we send out a quick-read email with tips for business journalism. Sign up now and get one Tuesday.

Our free eBook has gotten a makeover!
It now has expanded topics and downloadable chapters.