Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

September 2017

Total Halloween spending was expected to reach $8.4 billion last year, according to the National Retail Federation. ("Jack" image by Jason OX4 via Flickr, CC BY-SA 2.0)

10 Halloween business trends to jumpstart a story

Costume shops and vintage clothing retailers obviously get a surge in foot traffic as Halloween approaches. But they aren’t the only businesses to benefit from this holiday. Halloween creep Each

This year it's more important than ever that business journalists know the basics about flood insurance. (Image by "patrick269" via Pixabay, CC0 Creative Commons)

Flood insurance basics: Nine quick facts

Thanks to Harvey, Irma and now, Maria, flooding caused by hurricanes has dominated the news for weeks. Flood insurance is a hot topic both for readers in typical flood areas

There's more than one story angle to pursue after the Equifax break-in. (Image by "kirahoffmann" via Pixabay, CC0 Creative Commons)

Business story ideas from the Equifax data breach

Data breaches are a growing fact of digital life. Every year, hundreds of millions of consumers—and hundreds of breaches—occur, according to a June 2017 report from the Federal Reserve Bank

Applebee's millennial failure has some good lessons for business journalists. (Image by Mitya Ku via Flickr, CC BY-SA 2.0)

How to use FOMO to snag millennial readers

Millennials get a lot of attention in the media. To borrow a phrase from Homer Simpson, they’re either the cause of, or solution to, all of society’s problems. Either way,

How to find interview sources on social media

We all know the feeling: Deadlines are approaching and you need sources. Whether you’re looking for company employees to interview, want to talk to a business’s customers or are hunting

As a journalist, you may not have to deal with math like this, but math is still part of the job. This crib sheet should help. ("School" image by "sandid" via Pixabay, CCO Public Domain)

Newsroom math crib sheet

Arizona State University professor Steve Doig, who won a Pulitzer Prize for his data-based reporting at the Miami Herald, welcomes scores of journalism students to his classroom each year. For the

Business reporters can help their readers understand the fine points of the new fiduciary ruling—including these four gaps. (Image by GregPlom via Pixabay, CCO Public Domain)

Four shocking gaps in the new DOL fiduciary rule

The new fiduciary rule from the Department of Labor (DOL) takes full effect in July, 2019. (The deadline was recently extended from January, 2018.) The rule insists that a financial

Smartphone images keep getting better. These tricks will make your photos rise to the top. (Image from "FirmBee" via Pixabay, CCO Public Domain)

Gear to sharpen your smartphone photography

Many reporters have turned their smartphones into complete media devices. They fit in a pocket and give you many of the capabilities of dedicated still and video cameras. But even the

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