Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

October 2017

Two power plants sit by a river in Doel, Belgium.

Going Nuclear: A Crash Course

You’ve heard of Chernobyl, Three Mile Island and Fukushima. But beyond that, nuclear energy is probably a mystery of smoke plumes and yellow radiation signs. It’s okay if hearing “uranium

Legalized pot is a topic business reporters can easily cultivate. (Image by "rexmedlen" via Pixabay, CCO Creative Commons)

Reporting Cannabis: 5 New Story Ideas

In California’s Monterey County, where until recently I lived and reported, the cannabis industry has been ramping up.  The cultivation and sale of medical marijuana is legal in the county and

Reporting on the Business of Podcasts

Podcasts on everything from personal finance to picture books continue to gain listers. Americans spend an average of four hours a day listening to audio content and an estimated 112

Get Up to Speed on “Clean Coal”

Heard a lot about “clean coal” lately? Admittedly, the term seems like an oxymoron. It’s been thrown around energy circles for awhile now, first becoming popular in 2008 as Congress

5 Services matching reporters with expert sources

Many journalists use services like Help a Reporter Out (HARO) and Profnet to track down experts or real-people sources. But these large, general-interest services have their shortcomings, as Erik Sherman pointed out

Business journalists who want to cover climate change for a local audience can focus on the impact on agriculture. ("Calf" image by "zdenet" via Pixabay, CCO Creative Commons)

How to Localize Climate Change Through Agriculture

Discussions about climate change usually center around global temperatures and the general state of the environment. The relevance to a local audience isn’t always apparent. A person in Arizona, for

Big numbers are hard to visualize, but there are some easy tricks to help your audience relate. ("Calculus" by "fitrihandayani" via Flickr, CC BY-NC-SA 2.0)

Writing for Millennials: Making Big Numbers Relatable

A calculator and some quick research can help you make enormous numbers more understandable to your audiences. Advertising research shows that millennials prefer a personal connection. They don’t want to

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