Two Minute Tips

Tuesday's 2-Minute Tip

May 3, 2022

Tips from our graduates

Every fall we welcome new ASU Cronkite graduate students to our center and each spring we bid those students adieu as they leave our center to pursue summer programs at various news bureaus. This year we want to wish Tracy Abiaka, Ruby Arora, and Austin Green the very best as they take the next step in their careers. In their honor, we want to reflect on some of our favorite tips they shared with all of you this past year. 

Tracy Abiaka

A native of Phoenix, Tracy has a background in finance, mainly in investment services and taxation. She was a Peace Corps volunteer in Rwanda and will be spending the summer at the Cronkite Bureau in Washington D.C., before graduating with her master’s in mass communication in the fall. 

Tracy is intrigued by a plethora of topics and can dive into all of them with equal rigor. Over the past nine months she has written about social corporate responsibility, startups, SPACs and even freelancer retirement options. Check out some of Tracy’s best tips below:

Companies pledge social justice, but who truly benefits? Companies are increasingly taking a stand on social justice issues, for reasons both moral and for profit, and it is up to journalists to look into if corporations are keeping up with the promises that they make.

  • Companies pledge social justice, but who truly benefits?
    Companies are increasingly taking a stand on social justice issues, for reasons both moral and for profit, and it is up to journalists to look into if corporations are keeping up with the promises that they make.
  • Influencers at heart of new brand marketing approach
    Half of millennials trust influencers they follow for product recommendations, and brands are setting a portion of their marketing budget towards it, expecting more bang for their buck. Here is what journalists should know about the budding industry.
  • Keeping the focus on Black-owned businesses year-round
    Beyond Black History Month, Black entrepreneurs are worthy of recognition year-round. Here are some tips on how journalists can continue to support Black-owned businesses through their day-to-day reporting.

Ruby Arora

Ruby has a background in business marketing, legal studies, communications, and sports management. She has interned under NBA managers and NFL affiliates and is graduating next week with a master’s in sports journalism. Ruby will be spending the summer working at the Cronkite’s Sports Bureau in Phoenix.

This year Ruby has produced work using multiple media, from profiling our Barlett and Steele Awards silver winners to creating two-minute tip videos on various fun topics. Ruby also created a five-part podcast featuring interviews with Cronkite professors on business journalism that will air on our channel this summer. Check out some of her work below:

Austin Green

Austin is from Southern California and is passionate about his faith, Los Angeles sports teams, and Marvel films. He hopes to one day work for a national sports media outlet either as a reporter or in off-camera production. Austin will also be spending the summer at the Cronkite Sports Bureau in Phoenix and will be graduating with a master’s in sports journalism this coming fall.

Although his work has predominantly been centered around the business of sports, Austin has also pitched and produced stories on global trade and freelancer finances. Here are some of Austin’s best stories this year:

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Our New Look
The Reynolds Center for Business Journalism is starting 2023 with a new look that we hope better illustrates our core mission to provide accurate and authoritative resources about business journalism, in order to help both reporters and news consumers understand the importance of business news and to demystify the sometimes arcane topics it covers.
Businesses, markets, and economies move in cycles – ups and downs – which is why our new logo contains a “candlestick” chart representing increases as well as downturns, and serves as a reminder that volatility is an unavoidable attribute of modern life. But it’s also possible to prepare for volatility by being well informed, and informing the general public to help level the information playing field is the primary goal of business journalism. The Reynolds Center is committed to supporting that goal, which is why the candlestick pattern in our logo merges directly into the name of our founding sponsor, Donald W. Reynolds.
Our new logo comes with a shorter name. Business is borderless, and understanding the global links in supply chains, trade, and flows of funds and people is essential to make sense of our fast-paced, globalized world. So we’re dropping the word “National” from our name and will aim to provide content that is applicable to business news globally.
We hope you like the new look. Best wishes for 2023!