Donald W. Reynolds National Center For Business Journalism

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Corinne Roels

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Millennials consume TV unlike any other generation, with plenty of implications for business. ("Old TV Set" image by Tomislav Medak via Flickr, CC BY 2.0)

Millennials and money: Television trends

As a business journalist, it is always important to follow the money. Right now, millennials are the top economic influencers with a spending power of $200 billion annually. Industries from

Millennials and money: Healthcare trends

With a purchasing power of over $200 billion annually, millennials are more than economic influencers: They drive trends based on their spending. The healthcare industry is no exception. Here are

Three surprising e-tail industries

In the digital age, traditional companies transitioning online is nothing new. What’s surprising is that retail industries rooted in customer choice and personal service have been disrupted by online e-tailers offering

Story idea: Rise of the dollar store

While it may feel as though the brick-and-mortar store era is coming to an end, there is a shining light for at least one physical retail channel. Dollar stores are now

Three databases: Local learning trends

Newsworthy headlines about schools often report on the quality of a state’s education, or the status of funding that public schools are receiving from the government. However, trends local education also

How to localize the Super Bowl

This Sunday’s Super Bowl LI has plenty of local angles for business reporters in the team hometowns, Boston and Atlanta, as well as Houston, where the game is being played. But that’s

How to localize pharmaceutical stories

The United States pharmaceutical industry is a global leader, responsible for over 40 percent of the industry’s worldwide revenue. And more Americans than ever are taking prescription drugs.   A

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