Donald W. Reynolds National Center For Business Journalism

Two Minute Tips

Jenna Miller

Jenna is a journalist and videographer residing in West Philadelphia. She’s previously worked for Delaware Online and the Salisbury Daily Times, both part of the USA Today Network. She aims to create thoughtful, community-centered work. Jenna graduated from Arizona State University with a Master’s in Mass Communication.

My Latest Articles

Untold stories in the parking industry

With all the talk of alternative transportation, it’s easy to forget that a majority of people in the U.S. rely on cars every day. Though we now talk about development

Baseball-related tourism can be a robust business story. (Image by "MrsBrown" via Pixabay, CCO Public Domain)

Baseball tourism: Business story ideas

As spring training swings into high gear, business reporters should look into baseball tourism. From youth travel teams to the majors, the game can have a significant impact on local

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Tips for engaging business journalism students

Business journalism professors Karen Blumenthal, Andrew Cassel and Keith Herndon share their tips for engaging students in class. They originally shared these tips during Reynolds Week 2016. Jenna Miller hosts

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An introduction to financial statements

The How to Cover Money podcast is back! W.P. Carey School of Business professor Philip Drake and Bloomberg’s Tom Contiliano introduce business reporters to the art of reading financial statements. Jenna Miller hosts this

The composting industry has plenty of money story angles, jobs to corporations. ("Compost" image by Antranias via pixabay)

4 money stories in the compost industry

The feasting season is also the season for food waste. According to the Worldwatch Institute the amount of discarded food in the U.S. increases by a third between Thanksgiving and

Sophisticated marketers are using precise weather forecasts to gauge customer moods. ("sh 7 typical weather forecast" by "Upupa 4me" via flicker, CC BY 2.0)

How retailers use weather forecasts to increase sales

Product marketing has a new gold standard: advertisements targeted not just to specific customers, but to the experiences they are having in real time. Companies are increasingly utilizing weather forecasts,

"Oxford England" image by Mark Goebel via flickr

Exploring the money in study abroad programs

Listen to a college pitch and you’ll probably hear about transformational opportunities to study abroad. In 2013-2014, according to the most recent data from the Institute of International Education, over

Gen Z is approaching higher education with a very different set of standards and outlooks. (Image by TPSDave via Pixabay)

A guide to covering Gen-Z and higher ed

Millennials are old news. Generation Z, comprised of people born roughly from 1996 to 2011, is fresh on the college landscape and institutions must adapt to stay in business. Zers have

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