Susan Johnston Taylor

My Latest Articles

The reporter’s interview checklist

Interviews with subject matter experts and “real people” give media coverage color and credibility. But if you only have 10 minutes with an expert, how

Finding business stories in libraries

As communities evolve, so do the libraries that serve those communities. Here’s a look at library-related business angles to consider. Library funding The current administration has not

Sourcing more diverse experts

Several recent projects aim to raise awareness about journalists quoting predominantly men. For instance, the Gender Gap Tracker has the goal of raising awareness about

Covering the impact of ridesharing

By now, most of your readers have heard of ridesharing startups like Uber and Lyft. They may also be familiar with the regulatory battles transportation

boxes of popcorn at a movie theater

Covering the business of movie theaters

Netflix is investing heavily in video content, and it reported over the holidays that “Bird Box” was its biggest streaming success to date. Amazon and

people sitting at a conference table with laptops

Tips for reporting on conferences

Journalists attend conferences as professional development, as a way to stay abreast of trends in a certain industry, or to write about them. If you

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