Salary Survey
The Reynolds Center annual business journalist salary survey results. The 2025 survey is now closed. Stay tuned for the results to be published in June. If you would like to receive an invitation to participate in the survey next year, please fill out the short form here.
Latest Survey Results
Incoming diversity
In 2024, the Reynolds Center reported that the survey data it collected demonstrated an incoming cohort of business journalists who are more diverse than prior generations. This year’s survey had the fewest respondents self-identifying their race/ethnicity as solely white (74%) – compared to 79.9% in 2024, 81.3% in 2023, and 80.8% in 2022. Similar to last year, younger journalists are more likely to come from diverse racial and ethnic backgrounds than previous generations, with 35.4% of respondents under 30 identifying as a race other than white compared to 13.3% of those 60 and over.
Journalists in the survey under 35 are also more likely to identify as female (65.7%) compared to those 35 and over (44.9%).
Position & Salary
For the fourth consecutive year, the survey has shown that business journalists earn at least 30% more than the average journalist in the U.S. The Bureau of Labor Statistics reported the median salary for news analysts, reporters, and journalists was $60,280 in May 2024.
Two-thirds of respondents currently work as reporters or freelancers. The remaining respondents primarily work as editors, supervisors, or senior managers, with a handful of respondents in copy editing, producing, or operational positions. The median salary for all respondents was $96,316, with 69% of respondents stating their salary has increased in the last year.
Where they work
The majority of survey respondents reported working for a global/national (29.8%) or a regional/local publication (24.8%). Almost a third reported working for either a trade publication (14.3%) or one of the American Business Journals (15.5%), and a small percentage (6.9%) reported working for another type of print or digital media outlet, such as a magazine. A handful of journalists (6.2%) work for TV, audio, wire service or another type of non-print media outlet, and the remaining journalists report working as freelancers.
Journalists from 33 states and territories (including the District of Columbia and Puerto Rico) responded to this year’s survey, with almost a third of respondents reporting from New York, California, or Texas.
Differences across publications
Business journalism is a fruitful career for recent graduates, no matter what, but the outlet type can make a difference in the salary premium journalists can expect to receive. The highest median salary for young reporters under 30 was at “other” media outlets (magazines, TV, audio, wire service) with a combined median salary of $92,500. The second-highest median salary, $81,667, was at global/national outlets where the potential for salary growth was the highest, with an overall median salary of $135,000. These outlets were also most likely to be currently hiring journalists (72.7%), while the American Business Journals were least likely to have open positions (32.5%).
What is your beat?
One of the main objectives of the annual salary survey is to help promote the appeal of a business journalism career to journalism students by demonstrating the wide range of topics students are able to cover. Some of the topics respondents under 30 listed that they cover include sports, tourism, technology, higher education, aerospace, immigration, startups, and transportation, among many other beats.
Comparing 2022 - 2025
Age of respondents in 2022
Age of respondents in 2023
Age of respondents in 2024
Race of respondents in 2022
Race of respondents in 2023
Race of respondents in 2024
Gender of respondents in 2022
Gender of respondents in 2023
Gender of respondents in 2024
Position of respondents in 2022
Position of respondents in 2023
Position of respondents in 2024
Years of experience of respondents in 2022
Years of experience of respondents in 2023
Years of experience of respondents in 2024
Previous Years' Results
Select the tab corresponding to the year you would like to view.
2023 Survey Results
A career path for young reporters
Just over a quarter of respondents in the survey (28%) were under the age of 30 and reported a median salary of $64,705 – a salary that is in the upper range of entry-level journalism positions, indicating business journalism as a good field for recent graduates to enter.
Not only are business journalists under 30 more likely to be female than older generations, they are also more likely to be from diverse racial backgrounds. While an overwhelming majority of respondents who provided their race in the overall survey were White — 81.3% – for the journalists who were under the age of 30, only 64.4% selected White as their sole race/ethnicity. This presents an optimistic outlook for a more representative field of business journalists in the coming years.
What’s your position?
The majority of respondents stated their current position as either a reporter/correspondent or freelancer covering a range of business topics. Almost one third of respondents were either editors, supervisors, or in senior management positions. The median annual base salary for all positions was $84,615, with editors and managers reporting a median of $108,333.
Distribution of salary among all respondents
The median salary among all business journalism professions was $84,615, with managers and editors reporting a median salary of $108,333. Female journalists reported a median salary $15,477 less than their male colleagues.
A closer look suggests a portion of this wage gap could be explained by a difference in experience and age from survey respondents. Female respondents were on average 8.7 years younger than male respondents and reported 6.4 fewer average years as a business journalist. Accounting for the age of respondents the gender wage gap for reporters under 35 almost disappears. However, for journalists 35 and over the gender wage gap is much more evident.
Median salary
The median salary for business reporters was $78,260, averaging roughly 12 years of experience in the field. This is up by $12,056 from the 2022 survey likely due to a majority of respondents (69.3%) indicating that their salaries had increased over the past year.
Taking into account data from 2022, the average median salary increased across the board for all positions and genders who responded in 2023, with female reporters showing the biggest increase year over year.
The median annual base salary for all positions in 2023 was $84,615.
Where are you reporting?
All survey respondents live and work in the United States with journalists from 35 different states (including the District of Columbia) responding. Almost half (46.8%) of those journalists work in six states – New York, California, Texas, District of Columbia, Florida, Washington.
Type of publication
The majority of respondents work in print or digital media outlets with almost a third from one of the 42 American Business Journals (24.9%), regional/local publications (31.6%) and global/national publications (30.7%). The rest of the survey respondents stated they work for a trade, magazine, newsletter or other type of publication that did not fit one of the other categories.
What is your beat?
What is your beat? Respondents covered topics including: restaurants, innovation, government, travel, tourism, real estate, hospitality, finance, markets, manufacturing, investing, venture capital, sports, economic development, health, business, personal finance, Amazon, international trade, startups, education, local economy, retail, labor, energy, automotive, technology, transportation, fashion, mergers, cannabis, aviation, and sustainability. The most common being business.
2024 Survey Results
A place for young & diverse reporters
Similar to the 2023 salary survey results, younger respondents in this year’s survey were more likely to be women and from diverse racial backgrounds than their older counterparts. While 91.8% of journalists who were 55 and older selected White as their sole race/ethnicity, that percentage drops with the age of respondents. 42.2% of journalists under the age of 30 selected a racial identity other than White. These results point towards a future field of business journalists that is more representative of the communities it serves than previous generations.
Additionally, while women only accounted for 43.4% of journalists who were 35 and older, they represented 70% of journalists under the age of 35 in the survey, and 80% of those under 30.
Position & Salary
The median salary for reporters in the 2024 survey was $75,599, which is 31.5% – or $18,099 – higher than the median salary published by the Bureau of Labor Statistics in May 2023 for news analysts, reporters, and journalists.
The median salary for all positions was $82,250. Although a vast majority of respondents in the survey covered business beats as a reporter, correspondent, or freelancer, almost a quarter of respondents stated their position was as an editor, supervisor, or senior manager. The combined median salary for editors and managers was $105,000.
Broad Representation
This year, the survey received responses from journalists in 34 states, with almost a third coming from four states – NY, TX, CA, and MA.
Although business journalists may work for radio, television, or wire services, over 90% of respondents stated they work for a print or digital media outlet. The distribution of those journalists was pretty evenly split between the American City Business Journals, regional/local, and global/national publications. The rest work for a magazine, newsletter, or trade publication.
Jump Start Your Career
Every year the Reynolds Center reaches out to thousands of business journalists throughout the country from small and large publications alike in order to collect and disseminate data on salaries and demographics in the business journalism industry.
One of the main objectives of the annual survey is to promote the appeal of a business journalism career to high school and college students by showcasing the salary premium they are likely to receive compared to their peers.
In 2024 Business Journalists under 30 years old averaged a $65,000 annual salary. This is 6.2% higher than the average entry-level journalism position in 2024.
What is your beat?
One of the main objectives of the annual survey is to promote the appeal of a business journalism career to high school and college students by showcasing what business journalists actually cover. Although plenty of respondents stated they cover traditional business topics such as development, labor, stocks, and banking, respondents self-reported a vast array of coverage areas. This included hospitality and tourism, retail, space and satellites, sports business, women in the workforce, consumer affairs, biotech, social justice and workplace trends, cannabis, and minority businesses.
Salary Survey FAQs
Disseminate reliable and accurate data on salaries and demographics in the business journalism industry, promote the appeal of a business journalism career, and prompt a national conversation about the lack of diversity in business journalism.
Survey participants are asked about their current position, the type of media outlet they currently work for, how long they have been a journalist, their salary range, and basic demographic information such as gender, age, race, and zipcode.
The more information we have, the more reliable the data analysis will be, however all questions in the survey are completely voluntary.
Almost no time at all! The survey took an average of 3 minutes for respondents to complete in 2023.
Each year our staff reaches out to hundreds of journalists at a wide variety of news publications from all over the country, including the 42 American City Business Journals. We also collaborate with the Society for Advancing Business Editors and Writers to invite their 2500+ members to participate.
The survey is invitation only. If you fit the criteria of a business journalist in the United States, you are welcome to fill out the Salary Survey Sign Up Form below to receive an invitation in the next survey cycle.
We do not collect identifying information such as your name or publication in the salary survey. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.
No. None of the data collected in this survey will be sold or given to any other entity outside of The Reynolds Center.
Survey invitations are sent out in late April each year, with results published on our website in June.
If you still have other questions about the survey that have not been answered here, please reach out to reynoldscenter@gmail.com and we will get back to you as soon as we can.
About the survey
In 2022, we revived our annual business journalist salary survey, last conducted in 2012, and updated the questionnaire to include demographic information.
The goals of this survey are to:
- Disseminate reliable and accurate data on salaries and demographics in the business journalism industry.
- Promote the appeal of a business journalism career to high school, college and graduate students.
- Drive a national conversation about diversity (or, more accurately, the lack thereof) in business journalism.
Each year we reach out to thousands of business journalists all across the United States to encourage participation in the survey. If you are a business journalist who writes or edits for a business news publication and/or covers a business beat in the United States and would like to participate in the next survey, please enter your contact information below.
Sign up for next year’s survey
The Reynolds Center Annual Salary Survey operates on an invitation-only basis.
If you fit the criteria of a business journalist in the United States, you are welcome to fill out this form to receive an invitation to the next survey cycle.
